Masiolo, James2023-10-162023-10-162023James Masiolo. (2023). PLAYING WITH WORDS: ANALYZING POLITICAL AGENDA AND DISCOURSE IN KENYA, UGANDA, AND TANZANIA DURING ELECTIONEERING AND REFERENDUM. International Journal Of Literature And Languages, 3(08), 09–13. https://doi.org/10.37547/ijll/Volume03Issue08-03http://theusajournals.com/index.php/ijll/article/view/1564/1515http://ir-library.ku.ac.ke/handle/123456789/27029ArticleThis research delves into the manipulation of words, terms, and idioms in the context of political agenda and discourse during electioneering and referendum campaigns in Kenya, Uganda, and Tanzania. The study investigates how politicians strategically use language to advance their political goals and shape public opinion. Through qualitative analysis of speeches, media interviews, and campaign materials, this research sheds light on the tactics employed to influence voters and gain support. The findings reveal the significance of linguistic strategies in framing political narratives, promoting specific ideologies, and constructing public perceptions. By understanding the intricacies of language manipulation in the political domain, this study aims to foster critical discourse awareness and inform the public about the complexities of political communication in East Africa.enLanguage manipulationpolitical agendapolitical discourseelectioneeringreferendumKenyaUgandaTanzaniapublic perceptionlinguistic strategiespolitical communicationcritical discourse awarenessEast AfricaArticle