Nzunga, P. K.Abong'o, D. C.2013-12-282013-12-282013-12-28http://ir-library.ku.ac.ke/handle/123456789/8247Over the counter drugs have become part and parcel of urban lifestyle. They are easily available and affordable. The internet has made it possible to access information on health issues. This has resulted into more and more people turning to self medication as a form of treatment of common ailments. Because of the ready market for over the counter drugs, more pharmaceutical companies have come up to get a share of the lucrative trade. This has led to competition. Marketing plays a big 'role in the competition for the market. We would like to study the advertising structures put in play by the pharmaceutical companies at the packaging level to commercialize their products. We are interested in the semio-linguistic analysis of packaging of painkillers and cough and cold medicines manufactured and sold in Nairobi.frThesis