Esther Kagure MunyiriShem Wambugu MaingiThukia, Wanijiku Joseph2024-05-312024-05-312023-10https://ir-library.ku.ac.ke/handle/123456789/28045A Research Thesis Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in Tourism Management in the School of Business, Economics, and Tourism of Kenyatta University, October 2023AbstractenEfficacy of Business StrategiesInfluencing Organizational PerformanceTour OperatorsNairobi City CountyKenyaEfficacy of Business Strategies in Influencing Organizational Performance among Tour Operators in Nairobi City County, KenyaThesis