Gakuo, John Karori2026-02-112026-02-112025-12https://ir-library.ku.ac.ke/handle/123456789/32386A Research Proposal Submitted to the School of Business Economics and Tourism in Partial Fulfilment of the Requirement for the Award of Degree of Master of Business Administration (Strategic Management Option) of Kenyatta University, December, 2025 Supervisor: 1.Laura MuneneOrganizational performance in insurance depends on metrics such as viability, customer happiness, and market share, with risk management being essential. Effective risk mitigation strategies improve monetary success and consumer confidence by diminishing the detrimental impacts of insurance risk. The research general objective was to examine the influence of risk management strategies on the organisational success of general insurance corporations in Kenya. The explicit goals were to examine the effect of risk identification, risk assessment, risk mitigation, and risk monitoring on the organisational success of Kenyan general insurance companies. The research was underpinned by the contingency theory of enterprise resource management, agency theory, and stakeholder theory. The study employed a descriptive approach. The target audience for the research was the 280 staff of the firms. The study employed the Yamane (1973) formula to obtain a sample of 165 responders. Stratified sampling was utilized to determine the number of responders per category. Simple random sampling was then utilized to ascertain respondents in each category. A semi-structured questionnaire was utilized to gather data. A pilot test was done at Jubilee Insurance, where 15 pilot test responders were selected. The study used expert judgement to measure content validity. Reliability was ascertained through Cronbach’s alpha, where a value of 0.7 and above was considered adequate. Data cleansing and analysis were performed by editing, coding, and tabulation. The analysis of data employed SPSS. Descriptive statistics, such as frequencies, means, and percentages, were utilized. The research employed inferential statistics to ascertain the impact of risk management strategies on the success of insurance companies. Thus, a multivariate regression model was employed to demonstrate the connection among the variables. Results suggested that there is a favourable and substantial effect of risk identification on the organizational success of general insurance firms. Results revealed a favourable and substantial effect of risk assessment on the organisational performance of general insurance firms. Risk mitigation had a favourable and substantial effect on organizational success of general insurance firms. There was a favourable and substantial effect risk monitoring on the organizational success of general insurance corporations. The research concludes that environmental scanning and assessing risk nature improve organizational performance by identifying external threats and opportunities, developing effective responses, and proactively mitigating risks. Insurance companies improve performance by identifying risk events and assessing risks, ensuring thorough evaluations and informed decision-making. Insurance companies ought to enhance risk detection via consistent environmental scanning and a robust risk identification matrix. The IRA ought to advocate for thorough risk assessment technique.enThesis