Barasa, Nelima Zipporah2025-07-122025-07-122024-06https://ir-library.ku.ac.ke/handle/123456789/30676A Research Thesis Submitted In Fulfilment Of The Requirements for the Award of Doctor of Philosophy (Fashion Design and Marketing), To the School of Law, Arts, And Social Sciences of Kenyatta University supervisor 1. Rose Bujehela Otieno 2. Lydia Nkatha KinuthiaAbstractenThesis