Chacha, Cherubine Bageni2026-03-112026-03-112025-11https://ir-library.ku.ac.ke/handle/123456789/32703A research project submitted to the school of law, arts and social sciences in partial fulfilment of the requirements for the award of the degree of Master of Arts in Public Policy and Administration of Kenyatta University, November 2025 Supervisor. Dr. Weldon kibet ng’enoKenya Airways operates in a globalized and demanding industry where customer satisfaction, safety, and operational efficiency are paramount. In order to thrive in such an environment, the airline industry needs a skilled, motivated, and satisfied workforce. Workforce Management Strategies play a crucial role in achieving these goals, making it imperative to assess their influence on employee satisfaction. This study used a descriptive research design with a sample size of 300 employees, representing 20% of the total target population. There is a dearth of empirical research specifically examining the impact of workforce management strategies on job satisfaction within the aviation industry, specifically concerning Kenya Airways. Participants were drawn from various departments within the organization, including HR, Operations, Finance, Commercial, and Flight Operations. Primary data sources were employed effectively through questionnaires, which were carefully scrutinized for consistency and completeness. The collected data underwent modification, computation, classification based on similarity, and entry into SPSS Software for analysis. By analyzing quantitative data, descriptive statistics were produced, including measures of central tendency like mean and standard deviation as well as percentages to summarize the data. Figures and tables were utilized for data representation, providing visual clarity and facilitating interpretation. In order to gain a thorough grasp of the factors influencing the study's relevant outcomes, multiple linear regression analyses were also used to investigate the relationships between the variables. from the results, R2 = 0.321 implying 32.1% of variation in job satisfaction in Kenya airways was explained by workforce strategies, namely; skills optimization strategies, talent acquisition strategies, knowledge management strategies and succession planning strategies. The study concludes that performance feedback helps employees identify areas for skills improvement, moreover, encouraging employees to participate in skills building workshop and conferences helps them to understand emerging industry trends and challenges to help them prepare adequately which leads to job satisfaction. The study recommends that knowledge management strategies encourage human resource managers to put in place platform which are use friendly to facilitate knowledge sharing by the experienced employeesenThesis