Oloko, MargaretMacharia, Samuel B.2011-11-242011-11-242011-11-24http://ir-library.ku.ac.ke/handle/123456789/1742Department of Business Administration, 85p The HE 9715 .K4M3 2007This study focused on the various factors of change that face the mobile phone industry in Kenya. The study also explored reasons why employees resist change and how organizations can communicate effectively the need for the desired changes. The study evaluated the various strategies used by organizations to overcome resistance to change. The study involved 10% of the 700 employees of Safaricom Kenya. The main data collection instruments were questionnaires and interviews. Purposive sampling method was used to get information from the senior managers. This was because their positions put them in good stead to understand the strategic and operational issues of the organization. Stratified random sampling was used to get information from the lower cadre of the employees. Data was analysed using the Statistical Package for Social Sciences (SPSS). The research will cost about Ksh.81,840.00.enCellular telephone services industry--KenyaCellular telephone--KenyaCompetition--KenyaThesis