Eliud ObereMengo, Doris Mueni2024-06-052024-06-052023-11https://ir-library.ku.ac.ke/handle/123456789/28241A research Project submitted to the School of Business, Economics and Tourism in Partial Fulfilment of the Requirement for the Award of the Degree of Master of Business Administration (Strategic Management Option) of Kenyatta UniversityAbstractenStrategic ResponseResponse and PerformanceSameer AfricaNairobi City CountyKenyaThesis