Kabale, M. K.2015-05-262015-05-262002Chemchemi Vol.2, No.1 20021563 - 1028http://ir-library.ku.ac.ke/handle/123456789/12667Research articleThis paper willfocus on how journalism has done a disservice linguistically and ideologically to the continent of Africa. According to the history of journalism and especially to the history of the print media, this profession is of African origin. According to La Croix J-P (1967:15) thirteen centuries before our era only the Egyptians had information on papyrus and divulgence of their own languages. This early example set by Egyptians will serve as a model to the other African countries. But in our era instead of promoting African languages, the print media continues to promote foreign languages. Apart from the linguistic aspect, the pessimistic ideology of African journalists and others who are interested in Africa push them to depict the continent negatively. Now to face the challenge, in order to enable our African languages to compete favorably in the linguistic arena in future, we wish to propose some recommendations to African journalists, to linguists and to education policy makersfrArticle