Hannah BulaGiteru, Ann Muthoni2024-02-052024-02-052023-07https://ir-library.ku.ac.ke/handle/123456789/27507A Research Project Submitted to the School of Business Economics and Tourism in Partial Fulfilment of Master of Business Administration (Strategic Management Option) Kenyatta, University, July 2023Competitive pressures intensified as the number of public universities rose from five to thirty-one. The universities depended on strategic values to develop resources and capabilities that translated into a sustainable competitive advantage. The study aimed to investigate the impact of strategic alignment on the performance of Nairobi City County's public universities. The study's strategic alignment dimensions included; information technology, market orientation, and strategic human resource management. The theories that were used to guide the research included the Resource-Based View Theory, the Human Capital Theory, and the Balanced Scorecard. A descriptive research design was used for this investigation. The intended audience was teaching and non-teaching employees from Nairobi City County's public universities. The University of Nairobi, Kenyatta University, the Technical University of Kenya, the Multimedia University of Kenya, and The Co-operative University of Kenya were among them. The research included 9121 teaching and non-teaching personnel from the five universities. The Yamane method was used to obtain a sample size of 384 respondents. The study employed a stratified and simple random sampling approach. Primary data was gathered using standardized Likert-type scale surveys, while secondary data was gathered from published sources. The instruments for data collection were evaluated for their validity and reliability. Content validity was utilized to establish the validity, while the Cronbach alpha test, with a threshold of 0.70, was used to verify the instrument's reliability. The investigation included both descriptive and inferential data analysis. In the descriptive statistics, means, frequencies, percentages, and standard deviations were presented. Inferential statistics, correlation, and regression were utilized at a 5% significance level. The findings were presented in tables, charts, and figures. Given the outcry over challenges facing public universities, it was imperative that the institutions explored various strategies and engaged in revenue-generating activities to finance their activities. The survey had a high response rate of 62% from stakeholders in public universities. Most respondents were female, between 25-34 years old, held a Bachelor's degree, and had worked for less than three years.. However, it is important to acknowledge that other factors not included in this analysis may also impact public university performance. The study found that information technology, market orientation, and strategic human resource management all have statistically significant positive impacts on the performance of public universities. Specifically, information technology had a weak positive correlation (r=0.197, p<0.01) and a statistically significant positive impact (B=0.147, Beta=0.167, p<0.01), market orientation had a weak positive correlation (r=0.231, p<0.01) and a statistically significant positive impact (B=0.175, Beta=0.231, p<0.01), and strategic human resource management had a moderate positive correlation (r=0.362, p<0.01) and a statistically significant positive impact (B=0.301, Beta=0.362, p<0.01) on the performance of public universities in Nairobi City County. It is important to note that other factors not included in this analysis may also impact university performance. Further research may be necessary to comprehend the relationship between these variables and university performance fully.enStrategic AlignmentPerformancePublic UniversitiesNairobi City CountyKenyaThesis