Mugenda, Olive M.Hira, T. K.2014-06-282014-06-282000-02-01Journal of Financial Planning Volume 13 Issue 21040-3981http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=7f31d140-e191-4d6d-ae83-ff3f4f8ff3a7%40sessionmgr4005&vid=1&hid=4107http://ir-library.ku.ac.ke/handle/123456789/10189Research has demonstrated that there are differences in the way men and women perceive financial issues. This article provides a summary of one such study, and presents several findings and conclusions in the hope of giving financial advisors insight into gender-influenced factors that may explain clients' spending behaviors.enArticle