James KilikaKavila, Timothy Muthini2023-08-102023-08-102022http://ir-library.ku.ac.ke/handle/123456789/26765A Research Project Submitted to the School of Business in Partial Fulfilment of the Requirement for the Award of the Degree of Master of Business Administration (Strategic Management), Kenyatta UniversityDue to globalization pressure and competition from non-money depositing entities, Commercial banks must come up with different methods to add value to their services. Some of the ways that need to be adopted includes embrace of technology by the banks. Technology is a great tool that can be employed to increase performance and improve the bottom line of any organization. The study focus was on the role of e-banking strategy on bank’s performance in the country. The objective being to investigate the role of mobile money strategy, agency money strategy, internet money strategy and the A-T-Ms strategy on banks performance in the country. The study being on the amount of strategic investment these banks have done on these areas and what has been the output in terms of performance. The main areas of the study were the balanced scorecard theory, technology acceptance theory and resource-based view theory. Descriptive research design was employed for this study. The study targeted 39 banks that have been in operation with the period of 2016 – 2020. Therefore, the total number of observations was 195. Secondary dataset was employed for the study which was obtained from various sources including the annual reports and publications of banks, the CBK, and Communication Authority of Kenya. The data analysis employed inferential and descriptive statistics. In descriptive statistics, percentages and frequencies are employed while the inferential statistics included correlation and regression analysis. According to correlation analysis, agency banking (r = 0.578, p = 0.000), mobile banking (r = 0.536, p = 0.000), ATM banking (r = 0.644, p = 0.000) and internet banking (r = 0.431, p = 0.000) have a significant relationship with banks performance. The research concluded that use of agency banking, mobile banking, ATMs, and internet banking had positive outcome and significantly affected performance of banks. The study also concluded that these e-banking strategy had a positive and significant effect on both ROA and ROE of commercial banks. Therefore, they had a positive and significant effect on performance of commercial banks. The study did a recommendation for commercial banks and that there is a need for an investment in advanced technology, new way of doing things and capacity enhancement to increase utilization of e-banking services. Additionally, banks ought to put in resources to train, educate, enlighten their customers on the benefits of utilising ebanking services.enE-BankingCommercial BanksKenyaThesis