Nyawara, Charles2015-02-262015-02-262015-02-26http://ir-library.ku.ac.ke/handle/123456789/12308Masters in Business-Department of Business Administration,83p. September, 2012, HF 5549.5 .N92Kenya's main economic idea is to become economically independent As a strategy, to realize this objective the government has stated a mission set towards making her realize the stated objective. The mission is industrialization by the year 2020. One of the critical contributions to this end is the need to have the right management policies, key amongst them is the use of motivation elements to improve performance for maximum production . . This study in the Sugar Industry in Kenya will reveal some of the motivation elements, their application and net effect in the industry. It will also offer a critique of application of the elements from the employee's perspective. It is only through this that the organization can achieve its goals hence management and employees share the same vision of the organization's goals and work together to achieve them. If the employees are 110twell motivated in their performance, the organization will be diversely affected and this. can be noticed through labour turnover, low morale, strikes, absenteeism and general performance. The purpose of this study is to identify the factors that can determine the level of employee motivation among the employees in the Kenya Sugar Industry in Western Kenya. The design of methodology to be used in the research study will be simple survey. Sample of the study will be drawn from four District and the Sugar Factories randomly selected from a population of 5 (five) Sugar factories in Western Kenya. The subject of the study will be employees in the sugar industry in Western Kenya. The collected data through - questionnaire will be organized and presented descriptively to maintain their originality. The study will attempt to analyze its findings using percentages. This will show the position of the staff over motivation element (s). Some of the responses from the employees will be expressed in ratios and use of tables. The study will examine four motivation theories, viz, traditional theory 'X' , Theory 'Y' Douglas Me Gregor; Abraham Maslow and Herzbergs Theories from which it will use the documented motivation elements to develop a conceptual framework and the links in the elements used in the industry. The researcher will also offer a critiqueto the use and application of the motivation elements based on his own observation. Summarily, the main purpose of this document is to focus on motivation schemes effect on employees in Kenya Sugar industry; a case of Chemelil Sugar Company.enThesis