Kihima, ClintonShapaya, Beneah2023-09-282023-09-282023-09Kihima , C., & Shapaya, B. (2023). THE DESIGN OF CHARACTERS IN TINGA TINGA TALES: A KENYAN ANIMATION FILM. African Journal of Emerging Issues, 5(13), 105 - 120. Retrieved from https://ajoeijournals.org/sys/index.php/ajoei/article/view/477https://ajoeijournals.org/sys/index.php/ajoei/article/view/477http://ir-library.ku.ac.ke/handle/123456789/26986ArticlePurpose of the study: The purpose of this study was to investigate the use of character design in the Kenyan animation industry. The study specifically focused on the use of character design to convey meaning in the animation series Tinga Tinga Tales. Research methodology: The study used a qualitative methodology. The data was gathered through observation of six selected episodes of the animation series. The researcher watched the episodes and took notes on how the characters were developed using different techniques of shape and color. Findings of the study: The study found that the characters in Tinga Tinga Tales were designed to be simple and memorable. The characters were also designed to be representative of the African culture. The study found that the use of shape and color was an important way to convey meaning in the animation series. For example, the use of bright colors was used to create a sense of joy and excitement, while the use of dark colors was used to create a sense of mystery or danger. Conclusion: The study concluded that character design is an important tool for conveying meaning in animation. The study also found that the use of shape and color is an important way to create visually appealing and memorable characters.enDesignCharactersTinga Tinga TalesAnimation FilmKenyaArticle