Njehia, Bernard K.Gachucha, MargaretMshenga, Patience2015-05-122015-05-122014J. of Advanced Botany and Zoology Volume 1/ Issue 12348 – 7313http://scienceq.org/Uploaded/Editorial/1427506622.pdfhttp://ir-library.ku.ac.ke/handle/123456789/12606ArticleThe paper focuses on the opportunities which are present in the livestock sector in terms of new enterprises and which are not exploited by the farmers in the study area. It analyses the socioeconomics behind adoption of fish farming as an enterprise- describing the adopters’ characteristics and explaining the factors that influence the adoption process. Most of the analyzed factors are important and significantly influence the decision to adopt fish farming enterprise, with land size only having a negative relationship. The enterprise is also found to be a profitable venture when the financial analysis is doneenadoptionfish farminghouseholdsmall scale farmersocioeconomic factorsArticle