PRODUCTION AND MARKET[NG OF COFFEE IN KENYA: A CASE OF GIKONDI LOCATION, NYERI COUNTY. BY KIMA THI CHARITY NJERI C153/CTY/PTI27199/11 A RESEARCH PROJECT SUBMITTED TO THE SCHOOL OF HUMANITIES AND SOCIAL SCIENCES IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF PUBLIC POLICY AND ADMINISTRATION, KENYATTA UNIVERSITY. APRIL 2015 DECLARATION Declaration by the Candidate I hereby declare that this project is my original work and has not been submitted to any other university for the award.of a degree. Signature $ Date~- Charity Njeri Reg: CI53/PT/CTY/27199/2011 This project has been submitted with my approval as the University Supervisor, Dr. Felix Kirllthll. 1st supervisor Signature~ Date 2nd S .upervisor, Me. Weldon?ill Signature __ ~,,-,,-~+---,------,~~ Date~ Department of Public Policy & Administration of Kenyatta University. DEDICATION This research project is dedicated to late my father, Mr. David Kimathi Waigera, a solid rock in my life and a renowned coffee farmer and leader in Nyeri County. Your valuable insights as a father and a mentor live on long after you are gone. Because of you, I will go the distance. II ACKNOWLEDGMENT I am grateful to God for the support and advice accorded to me in the course of my studies by the entire faculty of Public Policy and Administration. I specifically want to acknowledge Dr. Felix Kiruthu and Mr. Weldon Ngeno who were my supervisors for the key role they have played in shaping my work and guiding me in every step of this project, my sincere gratitude to you. Finally, I salute my family, friends, librarians and many others for the invaluable assistance they have extended to me in support of this project, God bless you. III TABLE OF CONTENTS DECLARA nON i DEDICATION ii ACKNOLEDGEMENT iii ABSTRACT iv TABLE OF CONTENTS v LIST OF TABLES ix UST OF FIGURES x LIST OF ABBREVIATIONS xi CHAPTER ONE: INTRODUCTION 1 1.1 Background of the Study 1 1.2 Statement of the Problem 4 1.3 Research Questions 4 1.4 Study Objectives 4 1.5 Research Premises 5 1.6 Signi ficance of the Study 5 1.7 Scope and Limitations of the Study : 7 CHAPTER TWO: LITERATURE REVIEW 9 2.1 Introduction 9 2.2 Theoretical Framework 9 v 2.3. Empirical Review 11 2.3.1 Coffee Production 11 2.3.2. Marketing of Coffee 14 2.3.3 Coffee's Competition 16 2.4 Summary & Gaps in Literature Review 17 2.5 Conceptual Framework 19 CHAPTER THREE: RESEARCH METHODOLOGY 21 3.1 Tntroduction 21 3.2 Research Design 21 3.3 Site of study 21 3.4 Target Population 22 3.5 Sample Size 23 3.6 Research Instruments 24 3.7 Data Collection procedures and methods 24 3.8 Data Analysis 25 CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION 26 . 4.1 Introduction 26 4.2 Response Rate 26 4.3 Characteristics of Respondents 26 4.3.1 Respondents' Gender 26 4.3.2. Respondents Age 27 VI 4.3.3 Respondents' Marital Status 28 4.3.4 Respondents' Family Size 29 4.3.5. Respondents' Education Levels 30 4.3.6. Duration of Coffee Farming in Years 30 4.4. Challenges Experienced by Coffee Farmers 31 4.4.1. Challenges Experienced During Coffee Production 31 4.4.2. Marketing Challenges 35 4.4.3. Coffee's Competition from Alternative livelihood Sources .40 CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION & RECOMMENDATIONS 46 5.1 Introduction 46 5.2 Summary of findings .46 5.2.1 Production 46 5.2.2 Marketing 47 5.2.3 Alternatives to Coffee 48 5.3 Conclusion 48 5.3.1. Procluction , 49 5.3.2. Marketing : 50 5.3.3 Competition from alternative livelihood sources , 52 5.4. Recommendations 54 5.4.1 Production 54 Vll 5.4.2 Marketing 55 5.4.3 Competition from alternative livelihood sources 55 5.5. Area for Further Research 56 REFERENCES 57 APPENDICES 61 Appendix I: Question guide 61 Appendix II; List of Names of the Respondents 64 Appendix TH.Map ofGikondi Location 65 Appendix IV Research Permit. 66 V 111 LIST OF TABLES Table l.Target Population Table 22 Table 2. Sample Size Table 23 Table 3: Respondents Sex 27 IX LIST OF FIGURES Figure 1. Conceptual Framework 19 Figure 3: Marital Status 29 Figure 4: Respondents' Family Size 29 Figure 5: Respondents' Education Level 30 Figure 6: Experience in Coffee Farming 31 Figure 7 Challenges related to coffee production 32 Figure 8. Challenges related to coffee marketing 36 Figure 9 Livelihood alternatives adopted by farmers in Gikondi Location 41 x LIST OF ABBREVIATIONS DFID Department For International Development ICO International Coffee Organization. KFA Kenya Farmers Association. ICA International Coffee Agreement. SLF Sustainable Livelihoods Framework. KPCU Kenya Planters Cooperative Union. SAPs Structural Adjustment Policies. Xl CHAPTER ONE: INTRODUCTION 1.1 Background of the Study Coffee is a leading foreign exchange earners in the world with Brazil, Vietnam, Colombia and Indonesia being leading producers. Coffee has provided many countries' national governments with workable ingredients for developing agricultural export economies (Baffes, 2004). Capital generated by coffee exports has allowed already established local economic interests to accumulate huge fortunes which have in turn seen them gain a foothold in both local and international markets. Today, Coffee continues to generate significant public and private revenues with more than 5.5 million metric tons being produced per year (Rice, 2006). In most of the coffee producing countries, the crop is grown by small holders on acreages of less than 5 acres. It therefore significantly impacts on the livelihoods of a large number of the population in the coffee producing countries. Coffee as a cash crop has enjoyed popularity in East Africa as well as across the continent for many years being grown by diverse countries. In Africa, the leading producers of coffee are Ethiopia, Uganda, Ivory Coast, Tanzania and Kenya. In Kenya, the target country of the study, Coffee had for a long time been the country's leading foreign exchange earner. In 1986 it accounted for 40% of total foreign exchange earnings, but this was to remain the highest earnings thereafter. After that, coffee contribution dropped continuously to stand at only 3% in 2010 (Mwangi & Okibo, 2010). For most of the last decade, the coffee industry in Kenya has been under great stress occasioned by both a decline in prices in the international market as well as falling production at home. According to (Owino, 2000), the major problems facing the coffee industry have been brought about by structural changes, the decline in the volumes of coffee production and adverse fluctuation in the world prices of primary commodities. Additional challenges include declining soil productivity, mismanagement and reduction in the land acreage available for coffee growing. These challenges are, however, not unique to Kenya. According to Gowa (2001), Uganda, another major exporter of coffee in Africa, faces similar challenges in the sector such as acute shortages of inputs and soaring inflation, growing domestic and external debts, decaying infrastructure, massive capital flight and declining per capita income among others. These challenges emanate both from within the country as well as from the external environment. Olukoshi, (1991) observes that Structural Adjustment Policies (SAPs) are believed to have contributed to crises which have manifested themselves not only in terms of rapidly declining output and productivity in the industrial and agricultural sectors but also in terms of worsening payments and budget deficits. Specifically, SAPs had a devastating effect on coffee production in Kenya because they affected its cost of production by removal of agricultural subsidies, making it too expensive for farmers to produce. As a result, farmers could not afford input and, therefore, the actual tonnage produced plummeted. Structural Adjustment Policies were introduced in Kenya in 198011981 as policy tools for economic management. The adoption of SAPs was aimed at restoring efficiency in all sectors of the economy and consequently raising the rate of economic growth. This was in response to economic challenges that carne to the fore in the ] 970s and which were complicated by the oil crisis. Other challenges facing the economy then included the fluctuating prices of the country's major exports, low levels of t chnology, drought and famine, high population growth, the collapse of the East African Community, high 2 urbanization rates, increasing debt, land fragmentation and widespread poverty among others (Rono, 2002). In Kenya however, SAPs failed to generate the expected conditions for sustainable recovery. A number of economic sectors, agriculture included, continued performing dismally in the face of removal of price controls, lack of agricultural subsidies and attendant economic mismanagement. This poor performance was also recorded in coffee growing. Beginning the 1990s, the government liberalized the coffee sector as part of SAPs in the hope that this would generate increased production and lend the sector to better management. However, more than two decades iater, coffee production remains depressed and the industry mired in disillusionment and retrogression. Coffee production in Kenya is done at two levels; large scale plantation agriculture accounting for 35% and small scale holdings, accounting for about 65% of the output (Karanja & Nyoro, 2002). The small scale farmers are organized into cooperatives for ease of marketing. However, cooperatives have been bedeviled by mismanagement and politics, leading to further decline in coffee output. In Gikondi location of Nyeri County, the site of the current study, coffee remained the sale cash crop and livelihood source for the rural population for much of the post independent years. When the coffee crises set in the 1980s, farmers were adversely impacted, leading to falling standards of living, increasing poverty levels and attendant socio-economic challenges. This rural population, like others in Kenya has not been able to recover from these shocks and remains extremely vulnerable today. The location has a total population of 18,533 people (Kenya National Bureau of Statistics, 2010). It is made lip of five sub-locations being Thimu, Karaba, Kiirungi, Karindi and Muthuthi- 1111. 3 1.2 Statement of the Problem Decline of the coffee sector is also attributed to poor management (Mbataru, 2003). The vulnerability context that coffee farmers in Gikondi location of Nyeri County find themselves in today is as a result of the coffee shocks and stresses that begun in the 1980. These shocks and stresses are characterized by price fluctuations, declining acreage, mismanagement of marketing channels and declining soil productivity among others. This study sought to establish the nature of these challenges as they have manifested among these farmers and how they have responded to them to restore and enhance their livelihoods. Specifically, the study sought to find out how the challenges in the coffee sector have impacted on production and marketing of coffee. It also sought to establish the coping mechanisms and corrective strategies that farmers have adapted to respond to these challenges. 1.3 Research Questions. 1. What are the production challenges experienced by coffee farmers in Gikoncli location?, 2. What are the marketing challenges experienced by coffee farmers in Gikoncli location? 3. What are the alternatives to coffee farming that farmers in Gikondi location have adapted to earn a livelihood? 1.4 Study Objectives. This study sought to; 4 1. Establish production challenges experienced by coffee farmers 111 Gikondi location. 2. Examine marketing challenges expenences by coffee farmer 111 Gikondi location. 3. Determine what alternatives sources of livelihoods farmers have adopted and therefore providing competition to coffee farming. 1.5 Research Premises 1. Coffee farmers in Gikondi location face challenges in coffee production that are both generalized and context specific; unique to the socio-economic and political realities of the area. 2. Coffee farmers in Gikondi location face challenges in coffee marketing that are both generalized and context specific; unique to the socio-economic and political realities of the area. 3. Coffee farming 111 Gikondi location faces competition from alternative livelihood sources. 1.6 Significance of the Study Due to the long running challenges facing the coffee industry and the emergence of new products in agriculture, coffee growing and management does not attract as much interest from the public as it once did. In spite of this neglect, coffee continues to be the source of livelihood to a number of small scale farmers who still rely on its proceeds despite the down turn in fortunes. Therefore, it is important that studies such as these 5 continue to be undertaken to determine what ails the coffee sector. In Nyeri County, while farmers have in recent years diversified into other cash crops like tea, horticulture and dairy farming, coffee still continues to be the lead cash-crop and the major livelihood source of the majority of the small scale fanners that dominate the population of the County. Gikondi location is located at the periphery of Nyeri County, bordering Murang'a County. The location does not enjoy as good a road infrastructure as other parts of the county due to its peripheral location. Therefore, the population has not been very quick to benefit from some of the diversification initiatives that have been picked up elsewhere in the County and which require good road infrastructure like dairy farming and horticulture growing. Therefore, coffee still remains the population's economic mainstay in spite of the challenges. The depressed state of coffee production and attendant low income has led to a rise in social delinquency especially among the youth occasioned by high rates of school dropout and unemployment. This study was therefore crucial as it interrogated these challenges and proposed ways of reviving the sector and restoring the population's livelihood source. The study's finding was aimed at helping the area achieve the millennium's development goals because once the coffee sector is revived and farmer can access decent income, extreme levels of poverty will be eradicated and children will not only have access to an education, but will also stay in school hence eradicating child labor. Gender equality and women empowerment will he achieved as most fanners in Gikondi division are women and youth, who if gainfully employed, social indicators like health, security and education would go up translating to improved standard of living which would create a conducive environment for and both local and international development 6 partnerships which is in line with Kenya's Vision 2030. This study was of main help to coffee farmers in Gikondi as well as coffee marketing institution as it highlighted challenges and proposed solutions. The study is also of importance to policy makers, especially at the county level as they would come up with relevant specific policies to address these challenges and more so those in the agricultural sector as it grapples with some of the challenges they have been attempting to isolate in the sector. 1.7 Scope and Limitations of the Study. The study focused on the challenges faced by fanners in the coffee sector in Gikondi location during production and marketing of their produce. It also examined alternatives available to farmers both in terms of agricultural commodities and other activ ities. The research locale was confined to the area of jurisdiction of Gikondi location, and in its five sub-locations namely Thimu, Karaba, Kiirungi, Karindi and Muthuthi-ini. The study spanned between years 2000 and 20 I0, examining the challenges the coffee fanners have faced and the competition the sector have faced from other sectors within that time. Carrying out a research on the challenges facing coffee farmers in Gikondi could have been limited by non-cooperating respondents as a result of lack of trust with the intention of the research. Unwillingness of the respondents to reveal information as it was on the ground which could lead to poor quality of data which could fail to address the study's objectives. To counteract this, the researcher assured respondents of anonymity and confidentiality of any information given. The researcher further assured the respondents. that the study would be for academic endeavor and for policy formulating purposes and would not be traced back to them. Furthermore, the 7 respondents were informed of the important role the information availed could play in terms of formulating policies which would in turn help improve the conditions in the coffee sector. Data was also corroborated from various sources to eliminate bias and gaps that could have arose in the course of data collection. 8 CHAPTER TWO: LITERATURE REVIEW. 2.1 Introduction In this chapter, the Department For International Development's (OFm) Sustainable Livelihoods Framework and Social Capital Theory were used to provide a framework for understanding challenges facing coffee farmers and why they make the choices they clo in order to deal with these challenges. The chapter also examined literature related to challenges facing coffee farmers in Kenya in order to understand what had already been done in this field and identify gaps which the study sought to fill. 2.2 Theoretical Framework This study was guided by the Social Capital Theory, as advanced by Pierre Bourdieu and Robert D. Putnam. Social Capital may be defined as those resources inherent in social relations that facilitate collective action. Social capital resources include trust, norms, and networks of association representing any group which gathers consistently for a common purpose. A norm of a culture high in social capital is reciprocity, which encourages bargaining, compromise, and pluralistic politics. Another norm is belief in the equality of citizens, which encourages the formation of cross-cutting groups (Garson, 2006). As already observed above, Social Capital is a broad concept that encompasses the norms and networks facilitating collective actions for mutual benefits. This broad definition, however, lends itself to various interpretations and usage. At one end of the spectrum is the notion that social relations have the potential to facilitate the accrual of economic or non-economic benefits to the individual. According to Coleman, one of the 9 leading proponents of the theory, social capital is one of the potential resources which an actor can use alongside other resources like their skills and expertise. However, social capital is not owned by the individual, rather it arises as a resource which is available to them out of interactions with their environment (Coleman, 1988). Bourdieu (1992) another leading proponent, notes that social capital is the sum of resources, actual or virtual that accrues to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition. Social capital is context specific and takes many forms including obligations within a group, trust, norms sanctions with underlying assumptions that the relationship between individuals is durable and subjectively felt. The relationship themselves form the complex web of interactions and communications. As a result, people belonging to a group are able to volunteer their time and services for the benefit of all participants (Coleman, 1988). Based on this theory, people come together and form groups like marketing institutions for mutual benefits. These institutions for example coffee co-operative societies are expected to serve their needs, both economic and social to the benefit of all members. Coffee farming has been the economic back bone of farmers in Nyeri County (Mbataru, 2003). This means that it is through coffee proceeds that children could go to school, fanners could access medical help, and business in the area thrives with the proceeds from coffee as capital and with farmers as major market targets. With the introduction of SAPs, coupled with the fall of coffee prices, and the split of the former Mukurwe-ini co-operative society, most farmers in Gikondi have since either abandoned coffee farming or pay scanty attention to the crop as it is no longer profitable. This has led to the decline of the people's way of life; insecurity in the area has soared, children have 10 dropped out of school due to lack of school fees, the youths in the area have become disillusioned and have resulted to consumption of cheap illicit brew while others have joined the outlawed Mungiki sect; what was once a booming economy declined as fanners purchasing power was greatly reduced and had limited access to livelihood alternatives. The living standards of what was once a proud and prosperous community has greatly declined leading to high poverty levels. Bourdieu (1986) states that Social Capital is generated when people come together in groups and networks that are based on reciprocity and from which they can mutually derive benefits. In rural and poor communities such as that of Gikondi and partially because of the sorry state of coffee farming in the area, farmers are organized in groups based on kinship, social interests, economics and other variables to tackle the myriad challenges that they face on a daily basis. Organizing for collective action in these groups leads to improved bargaining power for higher prices, and better treatment from marketing institutions, confidence in the way farmers deal with each other and authorities in the area especially with regards to coffee growing and generally, exchanging information all which lead to empowerment of the farmers. 2.3. Empirical Review 2.3.1 Coffee Production After independence, the government adopted policies that favored heavy state intervention in the economy. Consequently, parastatals and marketing boards were set lip (0 oversee the production and marketing of most cash crops and other production sectors. These were fully financed and controlled by the government. In the agricultural sector, there were about 41 organizations and they controlled what was 11 produced, how it was produced and where it was to be marketed. In some cases like in tea and sugar industry, the organizations also set both the consumer and producer prices. Coffee growing and marketing was heavily controlled by cooperatives and the Kenya Planters Cooperative Union (KPCU), a parastatal. This economic model worked for the first one and a half decades but from late 70's and early 80's, it was evident that economic growth had not only stagnated but they were indications of a downward trend. However; this problem was not unique to Kenya but a common phenomenon to many young African nations then (Mbataru, 2013). Olukoshi (1998) notes that as a response to the economic challenges and state directed economy, the Word Bank and the International Monitory Fund (IMF) introduced the Structural Adjustment Programs (SAPS) and 'recommended' them to African countries. These programs aimed to liberalize markets and cut back on state intervention in the economy, confining to an enabler rather than a competitor for the private sector. In agriculture and coffee to be precise, immediate effect was felt when all subsidies in chemicals and fertilizers were scrapped. This meant that production cost increased as farmers absolved all the cost. Around the same time, due to politics of the day, trade treaties like the. International Coffee Agreement were scrapped. Also, countries like Vietnam and some part of Asia entered the market with massive production. This meant that Kenya was hit by high production costs as well as a flooded coffee market at the time. Rono (2002) argues that SAPs not only failed to achieve their target, but led to high income inequalities, inflation, unemployment, declining agricultural output and other negative impacts which have lowered living standards, especially those relating to the material resources in the family. Furthermore, SAPs in Kenya have been linked to 12 increased deviant and crime rates, ethnic hatred and discrimination as well as welfare problems, especially in the areas of education and health. Making a similar case on the negative impact of SAPs in Kenya, Kiriti and Mariara (2002) argue that the policies failed to create the conditions necessary for sustainable recovery in the country. Consequently, poverty increased, and social indicators like life expectancy, child mortality and primary school enrolment showed negative trends in the adjustment period. The above studies on coffee production are important because not only do they point out that SAPs negatively affected the agricultural sector but they also show how this also negatively impacted on Kenyans socially. They were therefore important to this study as they point out in what ways SAPs affected the sector. However, since none had been done on Gikondi location, the study contributed to a context specific analysis of the impact in the area since it is widely recognized that there were unique and context specific nuances in different coffee growing areas that arose out of the generalized challenges of the sector. These unique responses whether in production, marketing or introducing alternatives were some of the coping survival mechanisms that this study interrogated and subsequently made recommendations for their enhancement (Kiriti & Mariara,2002). Over the years, there have been many reforms in the industry aimed at both easing the production cost and fetching better prices for the farmers. These reforms included the government removal of Kenya Planters Co-operative Union (KPCU) monopoly and licensing of private millers. In the Kibaki regime, debts to the tune of six billion owed to the Kenya Farmers Association (KF A) were cancelled. This was meant to induce farmers to better production as the debt weighed heavily on them. The Coffee Act 13 (2002) was put in place to allow for a coffee development fund accessible to farmers in form of soft loans. Closely tied to that, there were talks of how farmers could have a guaranteed minimum returns per kilo of the cherry delivered. However, due to the complexities of marketing and production, this initiative never· saw the light of day. These reforms are just a few of the many that have been proposed, while some are still operational and beneficial to the farmers, majority of good policies lack political goodwill from the government or are frustrated by powerful cartels who benefit from the status qou,(Mbataru, 2013). 2.3.2. Marketing of Coffee. The last few decades have seen coffee pnces expenence pnce volatility due to a convergence of reasons mainly being market liberalization, globalization, end of trade treaties like the International Coffee Agreement (lCA), Climatic and weather changes as well as a shift in market dynamics brought about by cartels formed by coffee roasters and other market stakeholders (Pirotte, Pleyers & Poncelet, 2006). This price volatility is mostly felt among peasant farmers who form the bulk of coffee producers and are mostly found in Central America, Africa and Asia. Kenya, Uganda and Tanzania are East African countries where coffee fetches a substantial amount of foreign exchange, share similar policies on coffee and were affected and responded to coffee crisis in the early 90's in almost similar ways which included diversification of alternative cash crops, reduction in production volume and policy reforms in the sector, (ibid). In Kenya, small-scale farmers contribute about 65-70 % of total coffee produced, while plantations contribute about 25%. Apart from marketing, plantations largely operate outside the Coffee Act mostly to their advantage. Small-scale farmers are by law 14 required to belong to a co-operative society, marketing institutions, which supervises production process and market the produce. The impact, reaction and eventual readjustment of the big planters after the crisis were noted to be different from small scale growers. While big producers like Sasini diversified vertically by branding their coffee and growing coffee variants like Ruiru Ilwhich require less inputs and chemicals, most small scale farmers became increasingly frustrated as they could no longer meet the cost of production (Mugarnbi, 2006). Co-operative societies are the major channel that markets coffee from small scale farmers in Kenya. The co-operative movement IS governed and controlled by the government and for a long time, it has been the only channel through which small-scale farmers could market their produce. While the cooperative movement is the bedrock of small scale coffee farmers in Kenya, it is also an arena of challenges that impede the development of the coffee sector in the country. According to Institute of Economic Affairs (lCA, 2000), the cooperative societies in Kenya face a number of challenges ranging from unprofessional management, political interference and exposure to uncontrollable external shocks including low and unpredictable coffee prices. As a result, many members have become disillusioned with their management with a number of farmers opting to hawk coffee or all together abandon its growing. To restore faith in the sector, the societies should serve farmers with credit, inputs, training and funds for coffee rehabilitation. Additionally, they should be democratically and professionally run. International Coffee Organization (ICO, 2010) notes that coffee market often displays price volatility which is deeply felt by the suppliers or the producers but the same is not conveyed to the consumer as their prices remain relatively the same. ICO further notes 15 that between years 1990 and 2008, due to over production, coffee bean prices on the future market fell by 57 percent while retail prices in the same period dropped only by 10%. The reason behind this is noted as a marketing strategy devised by roasters and other middlemen to cushion retailers from constant price volatility and also enhance the said cartels to maximize optimally from any over-production experienced. While growers are languishing in poverty, roasters and international coffee industries dealing in canned coffee are reaping record profits as they take advantage of the low prices and technology. According to Rice (2003), modern manufacturing technology has now allowed the roasters to substitute' Arabica' a premium quality blend with' Robusta' a blend known to be of lower quality and attain the same premium taste. This leaves them enjoying abnormally high profits at the expense of the producer. 2.3.3 Coffee's Competition. Due to the continued disappointment of coffee farming, farmers in Nyeri County and the wider central region have diversified production to crops and activities that were previously used for subsistence consumption. In some parts of Mew County, which neighbors Nyeri County, coffee bushes were cleared and used to burn charcoal. While this was not common in many parts of Kenya and can be termed as extreme, cases of coffee bushes being used to tether livestock are common. In 'Nyeri County, after coffee's performance went down, farmers from areas that tea could grow immediately switched to growing tea. However, their relief was short lived as the tea industry was soon in crisis of its own. Dairy farming is one of the biggest and most promising competitor to coffee farming as almost the whole of Nyeri County is conducive for dairy farming. Furthermore, farmers can access continuous and timely payments as well as credit facilities from the diary organizations Mbataru (2013). 16 Closely tied to' dairy farming, is poultry farming, farmers in Nyeri and especially Mukurweini division have switched to poultry rearing for commercial purposes. Horticulture farming has also become popular in the region due to a conducive climate and soils and a ready market. Genetically modified green bananas have also been introduced in the county though farmers have not fully embraced their production due to fears that they are not safe for consumption. Though these activities are currently helping the fanners cope with the hard economic times, they have not been developed to a scale where coffee growing had reached. Therefore, they have not been able to cushion farmers from the negative impact of the fall of the coffee sector, especially in Nyeri (Njuguna, 2012). According to Mbataru (20l3), unless a new major crop is introduced in the area, efforts in diversification will most likely be at individual level and based on quick diff-usion of innovations. Since small-scale fanners lack the resources and marketing expertise to navigate in new markets with alternative crops, diversification will be dominated by established actors. As a result, small scale farmers will continue to languish in poverty unless the coffee sector is revived and revamped. 2.4 Summary & Gaps in Literature Review The studies in the reforms of coffee production are important because they provide insights into responses to the challenges. However, this study interrogated how the fanners of Gikondi Location specifically interacted with these reforms and what so far have been their impacts on the farmers' livelihood strategies. Studies dealing with the impact of coffee marketing on farmers are important because they highlight the challenges emanating from cooperatives, price fluctuations in the international markets, the negative role of coffee cartels as well as technology negatively impacting on price. 17 They however had not discussed these challenges from the farmers' perspective but from a co-operative point of view, this study have discussed these marketing challenges among others as experienced by the farmers from their perspective. The study has also discussed how fanners have utilized their capitals and assets to cope with these vulnerabilities and strengthen their livelihoods from coffee, a gap that has been addressed by this study. Studies focusing on competition that the coffee industry is facing in Nyeri make the point that while there is increasing diversification among small scale farmers, the new sectors have not been able to restore them (farmers) to where they were in the golden age of coffee. Therefore, people still recognize that coffee still has a major role to play towards sustainable livelihoods and therefore the need to rehabilitate the sector. This recognition made this study extremely relevant. A challenge with the works on diversification and competition is that they do not interrogate the linkages between them and the coffee sector as a way of supporting both sectors, an issue this study interrogated. 18 2.5 Conceptual Framework DFID Sustainable Livelihoods Framework (SLF) I LIVEliHOOD ASSETS I TRANSFORMING I LIVELIHOOD STRUCTURES & n OUTCOMESVULNERABILIlY /H q PBOCESSES 0CONTEXT r • Moro; Incomed.-- STRUCTURES " -Iocreased• SHOCKS SWN c------- LIVELIHOOD r well-beinq"-,,-____• : Influence: .levets of STRATEGIES• TRENDS 1& access: r • R~dllced, ... _ ....... - •... g<:M11'''OfK " vulnert,bllllY• SEASONALITY P - - F P ---• Pnvar;;