Corporate Growth Strategies and Performance of Savings and Cooperative Societies in Mandera County, Kenya
Loading...
Date
2023-11
Authors
Abdulla, Ibrahim Issack
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Consistent and continuous threats from the environment has been the order of the day in
the corporate world and therefore businesses need to adjust accordingly in order to survive.
Just like is the case in other organizations, there is a need for SACCOs to be ina position
to respond strategically to the turbulence and environmental changes they operate in.
SACCOs have made little effort to master corporate growth strategies for the changes in
the environment. This study therefore interrogates the influence of Corporate Growth
Strategies on performance of Savings and Cooperative Societies in Mandera County,
Kenya. The specific objectives are to establish the influence of Product Development
Strategy on performance of Savings and Cooperative Societies in Mandera County, Kenya
: to assess the effect of Market Development Strategy on performance of Savings and
Cooperative Societies in Mandera County, Kenya ; to determine the role of Divestment
Strategies on performance of Savings and Cooperative Societies in Mandera County,
Kenyaand to explore the extent to which Diversification Strategies influences performance
of Savings and Cooperative Societies in Mandera County, Kenya. The study is anchored
on the Porter’s Competitive Advantage Theory, the Dynamic Capability Theory and
Resource Based Theory to help explain the concepts from a theoretical point of view. An
explanatory research design was adopted to achieve the objectives. Targeted population for
the present survey was the four active SACCOS in Mandera county according to the
Mandera County Integrated Development Plan (2013-2017). The plan indicates that the
county has five registered SACCOs but only 4 with a total membership of 100 are active.
Focus for the study was on the four SACCOs which are active. A quantitative method was
adopted whereby data using structured questionnaires was collected. However, before
using the questionnaire, its reliability was tested using a Cronbach Alpha Coefficient at a
threshold of 0.7. Additionally, the quality of the content of the questionnaire was checked
to make sure there are no typographical or form problems. Both descriptive and inferential
analysis were used to examine the quantitative data. Correlation and regression analysis
were the inferential methods used. Multivariate regression is the best option. Finally, tables
and figures were used to present the study's results. The results of this study.are anticipated
to help the management of SACCOS select the most ef.fective tactics for r;.iising
performance. The findings from the survey are to be used in developing strategies to
address the problems caused by environmental change._The results f’f this study w?ud
greatly advance our understanding of corPora'te strategies that consider the constraints
posed by environmental change on organizational performance. Furthermore, the. gaps
i lier and current research of the approach would be filled by scholars in the
present and the future thanks to the findings.
Description
A Research Project Submitted to the School of Business, Economics and Tourism in Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration (Strategic Management) of Kenyatta University, November, 2023
Keywords
Corporate Growth Strategies, Performance, Savings and Cooperative Societies, Mandera County, Kenya