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dc.contributor.authorMuathe, Stephen M. A.
dc.contributor.authorMwencha, P. M.
dc.contributor.authorThuo, J. K.
dc.date.accessioned2014-04-25T09:26:08Z
dc.date.available2014-04-25T09:26:08Z
dc.date.issued2014
dc.identifier.citationjournal of Management Research 2014, Vol. 6, No. 2en_US
dc.identifier.issn1941-899X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/9423
dc.descriptiondoi:10.5296/jmr.v6i2.522
dc.description.abstractThis study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby a sample of 391 respondents who are registered users of 6 online retailing services in Nairobi, Kenya was selected using multi-stage sampling methods. Primary data was collected using an electronic questionnaire instrument, while secondary data was collected via a review of relevant records and documents. The data was analyzed using both descriptive as well as inferential statistics. Results show that all three perceptual factors have a significant effect on the usage of online retailing services.en_US
dc.language.isoenen_US
dc.publisherMacrothink Instituteen_US
dc.subjectOnline retailing usageen_US
dc.subjecttomer perceptionsen_US
dc.subjectConsumer decision makingen_US
dc.subjectE-commerceen_US
dc.titleEffects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Servicesen_US
dc.typeArticleen_US


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