Now showing items 1-3 of 3
Contribution of Educational Tourists’ Consumer Behaviour to Sustainable Tourism Development in Selected Universities in Nairobi Metropolis, Kenya
(Kenyatta University, 2019-04)
Educational tourism enables potential learners to acquire new knowledge from programmes in foreign locations. Educational tourism started with the wealthy and upper class in Europe with participants engaging in study tours ...
Employee Retention Factors on Career Sustainability in Travel and Tour Companies in Mombasa County, Kenya
(Kenyatta University, 2019-01)
Career sustainability studies are gaining momentum especially on how employees can develop ways to achieve them. Employees in organizations that have mechanisms for employee retention can experience higher career sustainability. ...
Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity in Western Kenya Tourism Circuit
(Kenyatta University, 2019-07)
Many destinations have open up to and invested in the tourism industry leading to heightened competition between them. This has brought to fore the concept of place brand equity, where destinations seek to highlight their ...