Browsing PHD-Department of Tourism Management by Title
Now showing items 5-10 of 10
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Opinion Leadership in Online Travel Communities and the Purchase of Hotel Products and Services in Kenya
(Kenyatta University, 2020)Opinion leaders are individuals who influence opinions, behaviour, beliefs, and purchase decisions of people in their social circles. Opinion leaders have been studied extensively in a traditional offline context, but ... -
Perspectives of Hotel Investors on Kenya’s Competitiveness as a Tourism Investment Destination
(2014-02-26)Kenya‘s social-economic development goals envisages an almost complete turnaround to her tourism industry including a number of high-capital investments. However, concerns exist as to the country‘s ability to attract such ... -
Positioning the gastronomic identity of kenya’s coastal strip: perspectives of guests on the region’s signature foods using an integrated approach
(2014-08-20)Though gastronomy had developed considerably through the ages due to the benefits it brought to destinations, not all destinations, Kenya included, had capitalised on the potential opportunities it provided as a tourist ... -
Risk Exposure and Management Strategies as Determinants of Customers’ Satisfaction In Selected Golf Clubs Within Nairobi City and Kiambu Counties, Kenya.
(2022)Risks have been reported to hamper operation and customer satisfaction in various service-based organizations. In golf clubs, the main objectives are to enhance quality and safe services and facilities, which in turn satisfy ... -
Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity in Western Kenya Tourism Circuit
(Kenyatta University, 2019-07)Many destinations have open up to and invested in the tourism industry leading to heightened competition between them. This has brought to fore the concept of place brand equity, where destinations seek to highlight their ... -
Vulnerability and Adaptation of The Tourism Sector to Climate Change in Nairobi, Coast and Central Tourist Circuits in Kenya
(Kenyatta University, 2015)Tourism heavily relies on climate as a resource but is highly climate-sensitive. Evidence has shown that a certain amount of climate change has occurred. Africa is considered as one of the most vulnerable regions in the ...
