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Digital Banking and Customer Relationship in Banking Industry in Kenya
(International Academic Journals, 2018)
Adoption of digital banking as a platform for banking services has continued to rise globally as consumers become more and more comfortable with using mobile and Internet channels for banking. Banks on the other hand are ...
Customer Development Strategies and Performance of Start Up Carbon Projects; A Case of Study of Sustainable Agriculture Tanzania (SAT)
(IJCAB Publishing Group, 2021)
Present challenges experienced by a globalized and changing world with new forms of doing
business has forced entrepreneurs to change their approach to customers especially given the
prior traditional marketing theory. ...
Integrated Marketing Communication and Performance of Unilever Kenya Limited
(International Academic Journals, 2018)
This study aims to research on how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both ...
The Effect of Marketing Capabilities and Distribution Strategy on Performance of MSP Intermediary Organisations’ in Nairobi County, Kenya
(Macrothink Institute -, 2014)
The purpose of this study was to determine the effect of marketing capabilities and distribution strategy the performance of MSP intermediary organizations. The mobile service providers sector is a major contributor to the ...
Total Quality Management Practices and Performance of Savannah Cement Limited, Kenya
(International Academic Journals, 2018)
A firm’s performance is a function of how well managers use quality management practices to improve the quality of products and services. In today’s global environment, organizations are constantly looking for ways to ...
An Empirical Investigation of the Role of Corporate Communication on Organization Performance in the Context of Equity Bank Limited in Nairobi City County, Kenya
(International Journal of Innovative Research and Advanced Studies, 2021)
The study sought to investigate the role of corporate communication on performance of Equity Bank
limited in Nairobi City County, Kenya. Corporate communication was measured in terms of staff communication,
shareholder’s ...
Operating Environment and Performance of Small and Micro Enterprises in Urban Townships in West Pokot County, Kenya
(IJCAB Publishing Group, 2019)
Small and Medium Enterprises (SMEs) in Kenya have not performed creditably well and hence have not played the expected vital and vibrant role in the economic growth and development of Kenyan economy. This situation has ...
Effects of Distribution Strategy on MSP Intermediary Organisations’ Performance in Nairobi County, Kenya
(Journal of Supply Chain Management Systems, 2015)
This study sought to determine the effect of the Distribution Strategy on the performance of MSP intermediary organisations. It is imperative to note that
there has been a high recognition of the role played by the ...
Competitive Strategies and Performance of Family Owned Supermarkets in Machakos County, Kenya
(International Academic Journals, 2018)
Given that the intensity of competition in the supermarkets is increasing and the nature of this competition changing, it is important for all stakeholders to gain knowledge on how best to employ competitive strategies ...
Determinants of completion of construction projects in public secondary school in Meru County, Kenya.
(International Academic Journal of Information Sciences and Project Management, 2020)
Upholding a steady completion of construction projects in public secondary schools have been a substance of stern distress both to the education stakeholders and contractors. There have been abundant cases of delays and ...