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Corporate Growth Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing Firms in Nairobi City County, Kenya

Wanjiru, Alexander Irungu; Muathe, Stephen M. A.; Kinyua-Njuguna, Jane W. (Sciedu Press, 2019)

Theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. Conceptual propositions also suggest ...

The Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya

Wanjiru, Alexander I.; Muathe, Stephen M. A.; Kinyua-Njuguna, Jane W. (International Organization of Scientific Research (IOSR), 2019)

Competitive advantage is often described as the strategic abilities in possession of the firm, generated from its unique combination of resources and attributes to emerge ahead of competitors in the industry. There are ...

Effect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenya

Wanjiru, A. I.; Muathe, Stephen M. A.; Kinyua-Njuguna, J. W. (Strategic Journals, 2019)

Performance is an important factor in firm strategic analysis since it helps in measurement of the competitive position of an organization within industry. Most theoretical literature in strategic management describes ...

Nexus between Social Capital and Firm Performance: A Critical Literature Review and Research Agenda

Kanini, Kaberia S.; Muathe, Stephen M. A. (Canadian Center of Science and Education, 2019)

Given the importance of social capital in entrepreneurial success and growth, understanding how it can be exploited for optimal performance of the venture becomes critical. While the Government of Kenya, in recognition ...