This study aimed at determining the mediating effect of firm competence on the relationship between dynamic capabilities and performance. The study was founded on positivism philosophy and adopted an explanatory ...

The performance of the agrochemical industry in Kenya is of paramount importance to the agricultural sector because agriculture is the mainstay of Kenya’s economy. This study sought to investigate the ...

Performance is critical for every listed firm, as it enhances shareholder’s value and capability to generate earnings from invested capital. Some of the firms listed on the Nairobi Securities Exchange (NSE) have been ...

Given the competition in organizations and Technological trends in the current labour markets firms considering to grow and retain the position, demand and supply for labour in the market has been saturated. The bargaining ...

Purpose: The dynamism experienced in the business environment has led to unprecedented levels of unpredictability, volatility and intense competition among firms. The strategies that were employed ...

Purpose of the study: Cost leadership strategy is driven by economies of scale, economies of scope, and operational efficiency is a remedy to a performance where firms are facing high costs. This study sought to investigate ...

The study aimed to ascertain the effect of niche marketing strategy on firm performance of Bamburi Special Products Limited in Kenya. The specific objectives of the study are to establish the effects of market segmentation, ...

The current dynamic business environment poses various challenges to majority of organizations globally. In order to survive and thrive in these conditions every organization and/or business needs to possess a certain level ...

All companies exist in an evolving environment that affects their performance. As a result, an adaptive strategy is necessary for the execution of result-oriented excellence. Due to the unanticipated changes in the ...

In the last two decades, there has been an influx of new entrants in Kenyan tyre sector with key players being Kingsway Tyres Limited, Sameer Africa Limited as well as Auto Express Limited among others, which import ...