Dynamic changes in the firm’s external environment influence the future direction of the firm. The operations of the firm are affected by the striking advances in globalization such as shifts in technology, stiff competition ...

In fast-moving corporate environments open to global competition and characterized by dispersion in the geographical and industrial firms sources of innovation. High cost of inputs, as a result of poor infrastructure and ...

Creation and sustaining of competitive advantage can be realized if the firm is capable of converting resources into processes. This enables the firm to build capabilities and competences that enable it to gain competitive edge ...

Corporate Social Responsibility refers to operating a business in a manner that accounts for the social and environmental impact created by the business. Corporate social responsibility programmes are applicable to virtually ...

Almost every organizational activity brings about a competitive world thus, making a paradigm shift inevitable. It therefore calls for the function of human resource in the organization to understand the category of that ...

Selling and buying through electronic media is one of the fastest growing methods of trading worldwide. Organizations are engaging in Business to business (B2B) trading where companies trade and exchange information using ...

Corporate social duty assumes an undeniably vital part in business obligation today. Financial, political, and social elements are forming CSR techniques around the globe. Socially mindful corporate execution can be related ...

Purpose of the study: Cost leadership strategy is driven by economies of scale, economies of scope, and operational efficiency is a remedy to a performance where firms are facing high costs. This study sought to investigate ...

The study aimed to ascertain the effect of niche marketing strategy on firm performance of Bamburi Special Products Limited in Kenya. The specific objectives of the study are to establish the effects of market segmentation, ...

Organizations will always try to offer best products at lower prices in the market in contrast with their rivals. Competition is the state inside a market setting where firms work and set procedures to pick up advantage ...