Adoption of digital banking as a platform for banking services has continued to rise globally as consumers become more and more comfortable with using mobile and Internet channels for banking. Banks on the other hand are ...

This study aims to research on how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both ...

The purpose of this study was to determine the effect of marketing capabilities and distribution strategy the performance of MSP intermediary organizations. The mobile service providers sector is a major contributor to the ...

A firm’s performance is a function of how well managers use quality management practices to improve the quality of products and services. In today’s global environment, organizations are constantly looking for ways to ...

Small and Medium Enterprises (SMEs) in Kenya have not performed creditably well and hence have not played the expected vital and vibrant role in the economic growth and development of Kenyan economy. This situation has ...

This study sought to determine the effect of the Distribution Strategy on the performance of MSP intermediary organisations. It is imperative to note that there has been a high recognition of the role played by the ...

Given that the intensity of competition in the supermarkets is increasing and the nature of this competition changing, it is important for all stakeholders to gain knowledge on how best to employ competitive strategies ...

The government of Kenya is spending considerable resources at the constituency level. In 2009/ 2010 at least Kshs. 73 billion went towards decentralized fund spending. Despite ongoing reforms and the passage of the ...

Empirical studies done on the area of credit information sharing and its effect on financial performance of commercial banks in Kenya have not been conclusive. Information sharing in the credit market is a relatively new ...

Strategic alliances are becoming an important form of business activity in many industries, particularly in view of the realization that companies are competing on a global field. The purpose of the study was to establish ...