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dc.contributor.authorPius, Ongoro Odunga
dc.contributor.authorShem, Wambugu Maingi
dc.date.accessioned2012-10-22T12:23:04Z
dc.date.available2012-10-22T12:23:04Z
dc.date.issued2011-02-06
dc.identifier.citationJournal of Travel & Tourism Marketing, 28:62–80, 2011en_US
dc.identifier.isbn1540-7306
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/5786
dc.descriptionDOI:10.1080/10548408.2011.535444en_US
dc.description.abstractAn understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to understanding trends in the market place. This study was undertaken to understand better the demographic preferences of wildlife tourists and to determine their preferences, expectations, and choices. Various personal and trip attributes of the visitors were considered. A linear structural relationship (LISREL) approach was applied in order to estimate the structural equation systems by using its maximum likelihood estimator. Using data from 1,566 tourists who had completed their holidays in Kenya, it was found that various forms of travel based on packaging do not significantly affect the preferences of tourists. However, tourists' characteristics and their trip attributes have significant effects on these variables. Advanced age, higher socio-economic status, larger group size, and shorter length of stay are associated with higher preference for wildlife viewing.en_US
dc.language.isoenen_US
dc.publisherTaylor &Francisen_US
dc.subjectTravel packagesen_US
dc.subjecttourist characteristicsen_US
dc.subjecttrip attributesen_US
dc.subjectLISRELen_US
dc.subjectwildlife viewingen_US
dc.subjectKenyaen_US
dc.titleThe Wildlife Tourism Market to Kenya (2002–2003)en_US
dc.typeArticleen_US


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