Browsing RP-Accounting and Finance Department by Author "Waithaka, Paul"

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Cost Leadership Strategy and Organisational Performance: A Case of Insurance Companies in Nyeri County, Kenya.

Njuguna, Samuel Ngugi; Waithaka, Paul (International Academic Journals, 2020)

This study sought to determine the effect of cost leadership strategy on the performance of insurance firms in Nyeri County, Kenya. It was anchored on Porter’s Five Forces Model and the Dynamic Capabilities Theory. A ...