Purpose This paper explores fashion availability, fit and affordability in the UK stores especially for those women who wear size 16 and over; and examines their satisfaction/dissatisfaction with the retail experience. ...

Purpose – The purpose of this paper is to present a model of researching clothing anthropometrics at the Manchester Metropolitan University in the UK (MMU model), to demonstrate steps in devising size charts by analysing ...

More women have entered the job market than ever before. With the current socioeconomic changes and with more women attaining education, the number of working women is going to increase rapidly. Most of the working women ...

The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing ...

Home Economics is a profession which helps families and individuals to improve their quality of life. The majority of families in Kenya live and work in rural areas where facilities and resources are limited. Women provide ...

Purpose The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement ...

Purpose – The paper seeks to evaluate and present the usability of one pattern customising technology in the achievement and testing of garment fit. Design/methodology/approach – This study focuses on the use of 3D ...

‘Real’ fabric draping involves the use of sample textile, fabric or cloth to make patterns or garments on a model or dress form stands manually. The technique is suitable for ready-to-wear and couture garment designs and ...

The cotton sector in Kenya consists of a large number of farmers in the Coastal, Eastern, North Eastern, Rift Valley and Western parts of the country. Despite this, cotton exports from Kenya are almost negligible and import ...