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Development of a conceptual framework of the role of sizing in marketing strategy within clothing firms: Indications from in‐depth interviews with manufacturers
The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing ...
The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer ...