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Ethical practice and methodological considerations in researching body cathexis for fashion products
Purpose The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement ...
The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer ...