Now showing items 1-6 of 6
The unhappy shopper, a retail experience: exploring fashion, fit and affordability
Purpose This paper explores fashion availability, fit and affordability in the UK stores especially for those women who wear size 16 and over; and examines their satisfaction/dissatisfaction with the retail experience. ...
Approaches in researching human measurement: MMU model of utilising anthropometric data to create size charts
(EuroMed Research Business Institute, 2008)
Purpose – The purpose of this paper is to present a model of researching clothing anthropometrics at the Manchester Metropolitan University in the UK (MMU model), to demonstrate steps in devising size charts by analysing ...
Development of a conceptual framework of the role of sizing in marketing strategy within clothing firms: Indications from in‐depth interviews with manufacturers
The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing ...
Ethical practice and methodological considerations in researching body cathexis for fashion products
Purpose The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement ...
Usability of pattern customising technology in the achievement and testing of fit for mass customisation
Purpose – The paper seeks to evaluate and present the usability of one pattern customising technology in the achievement and testing of garment fit. Design/methodology/approach – This study focuses on the use of 3D ...
The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer ...