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    Investigating effect of corporate social responsibility on consumer buying behaviour 

    Njehia, Bernard K.; Khamah, Ali H.; Njanja, Lilly W. (IJECM Pub UK, 2015)
    Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial field for the purposes of creating customer awareness, enhancing product penetration into the market and ...

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    AuthorKhamah, Ali H. (1)Njanja, Lilly W. (1)Njehia, Bernard K. (1)SubjectBrand Equity (1)Consumer Buying Behaviour (1)
    Consumer Increase in Numbers (1)
    CSR (1)
    Customer Awareness (1)
    Stakeholder theory (1)
    ... View MoreDate Issued2015 (1)

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