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Investigating effect of corporate social responsibility on consumer buying behaviour

Njehia, Bernard K.; Khamah, Ali H.; Njanja, Lilly W. (IJECM Pub UK, 2015)

Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial field for the purposes of creating customer awareness, enhancing product penetration into the market and ...

Analysis of the effects of corporate social responsibility on product extension among listed companies in Kenya

Njehia, Bernard K.; Khamah, Ali Hassan; Njanja, Lilly Wanjiku (RS PUBLICATIONutelip, 2015)

Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial arena for the purposes of creating customer awareness, enhancing product penetration into the market and ...