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Investigating effect of corporate social responsibility on consumer buying behaviour 

Njehia, Bernard K.; Khamah, Ali H.; Njanja, Lilly W. (IJECM Pub UK, 2015)
Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial field for the purposes of creating customer awareness, enhancing product penetration into the market and ...
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Livestock Marketing Decisions Among Pastoral Communities: The Influence of Cattle Rustling in Baringo District, Kenya 

Njehia, Bernard K.; Kinyua, Kaimba George; Yakub, Guliye Abdi; Bett, Hillary Kiplangat (Islamic Azad University, 2011)
The study sought to determine whether pastoralists haveresorted to sale of livestock as a form of insurance againstcommercialization of cattle rustling in which well structuredand managed cartels have organised more intense ...
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Effects of Business Training Needs Analysis on Competencies of Trainees: The Kenyan Experienc 

Njehia, Bernard K.; Guyo, S. Huka; Mbugua, Zachariah Kariuki (IOSR, 2015)
Human resource development practitioners have employed systematic training cycle approach to build competencies of the business trainees over the years. In this approach training needs analysis forms the principle components ...
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The Role of Non-farm Investments in Agricultural Risk Management in Kenya 

Njehia, Bernard K.; Luke, Korir K.; Job, K. Lagat (Current Research Journal of Economic Theory, 2011-08-15)
While risk sharing institutions like national insurance and credit schemes that help reduce the burden of risk to farmers are weak in Kenya, private sector insurance products have failed to develop. Farmers have opted for ...
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The contribution of tourism to micro and small enterprise growth 

Njehia, Bernard K.; Mshenga, Patience M; Richardson, Robert B.; Birachi, Eliud A. (IP Publishing Ltd, 2010)
Tourism is an increasingly important economic sector in many developing countries. In Kenya, it represents the second greatest contribution to gross domestic product (GDP) after agriculture. Data from a survey of 449 micro ...
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Important Variables Influencing Milk Yields on Smallholder Farms in Western Kenya 

Njehia, Bernard K.; Wanjala, S. P. O.; Murithi, Festus M. (AJAFS, 2015)
This study sought to assess the most important variables influencing milk yields on smallholder farms in Western Kenya, a region with persistent milk insufficiency. Four approaches were assessed on ranking of important ...
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Assessment of the structure and performance of the milk market in western Kenya 

Njehia, Bernard K.; Wanjala, S. P. O.; Ngichabe, Christopher (2014)
This study sought to assess the structure and performance of the milk market in Western Kenya. Quantitative data was collected from 385 milk consumers in four counties, while qualitative data was obtained from officials ...
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Analysis of the effects of corporate social responsibility on product extension among listed companies in Kenya 

Njehia, Bernard K.; Khamah, Ali Hassan; Njanja, Lilly Wanjiku (RS PUBLICATIONutelip, 2015)
Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial arena for the purposes of creating customer awareness, enhancing product penetration into the market and ...
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Value chain predictors of milk production on smallholder dairy farms in Western Kenya: a multiple regression analysis 

Njehia, Bernard K.; Wanjala, Simon P. Omondi (2014-04)
Value chain components are known to be important factors that determine the extent of commercialization and productivity in the agricultural sector. This study sought to assess the level of commercialization and variables ...
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Socio-Economic Factors Influencing Farmers’ Participation in Grain Warehouse Receipt System and the Extent of Participation in Nakuru District, Kenya 

Njehia, Bernard K.; Mutai, Julius K.; Mshenga, Patience; Kosgei, Geoffrey K. (www.iiste.org, 2013)
Post harvest losses in Sub-Saharan Africa (excluding South Africa) are generally high, arising from handling, transportation, storage, processing and packaging and marketing. In Kenya, it is estimated that 21.1% of total ...
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Njehia, Bernard K. (13)
Guyo, S. Huka (2)Mbugua, Zachariah Kariuki (2)Mshenga, Patience (2)Wanjala, S. P. O. (2)Bett, Hillary Kiplangat (1)Birachi, Eliud A. (1)Birachi, Eliud A. (1)Gachucha, Margaret (1)Guliye, Abdi Y (1)... View MoreSubjectBrand Equity (2)Cattle rustling (2)Competencies (2)CSR (2)Customer Awareness (2)knowledge (2)skills (2)adoption (1)attitude (1)Baringo, Kenya (1)... View MoreDate Issued2015 (5)2014 (3)2013 (1)2011 (4)2010 (1)

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