Browsing PHD-Department of Fashion, Design & Marketing by Author "Mburugu, K. G."
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Adoption of the Kenya National Dress as a Basis for Developing a Decision-Making Model for the Local Industry: A Case of Nairobi, Kenya
(2014-02-22)Endurance of many national dresses for centuries may be attributed to the high value traditionally attached to them and that they can be used either as daily or ceremonial wear. In an effort to brand the Kenyan identity, ... -
An investigation of the marketing strategies and factors infleuncing their implementation by garment-making micro-enterprises in Nakuru town, Kenya
(2012-04-12)The challenges of successful marketing in the clothing industry continue to increase in a world characterized by resource constraints, inflationary tendencies, changing lifestyles, rapid technological changes and increased ...
