Browsing PHD-Department of Fashion, Design & Marketing by Author "Kisato, Jacqueline"

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Utilisation of e-marketing tools and influencing forces on the performance of micro and small fashion enterprises in Nairobi County, Kenya

Kisato, Jacqueline (2014)

Utilisation of E-Marketing tools has been challenging for fashion enterprises because both scientific research and experiences indicate that there is limited knowledge in this industry. There is also paucity of data on how ...