Browsing PHD-Department of Fashion, Design & Marketing by Issue Date
Now showing items 1-8 of 8
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An investigation of the marketing strategies and factors infleuncing their implementation by garment-making micro-enterprises in Nakuru town, Kenya
(2012-04-12)The challenges of successful marketing in the clothing industry continue to increase in a world characterized by resource constraints, inflationary tendencies, changing lifestyles, rapid technological changes and increased ... -
Role of product range, network associations and marketing strategies in business performance of textile handicraft traders in Nairobi, Kenya
(2013-07-22)Micro and Small Enterprises (MSEs) are important for poverty reduction, employment creation and economic development of countries. Various government agencies and non government organizations offer training, microfinance ... -
Properties of decorticated agave americana “marginata” fibres of different leaf levels from Lanet and Tigoni, Kenya.
(2014)Natural fibres have intrinsic properties: mechanical strength, low weight and low cost. These properties have made natural fibres important especially to the automotive industry. The leaves of Agave plants are rich in ... -
Utilisation of e-marketing tools and influencing forces on the performance of micro and small fashion enterprises in Nairobi County, Kenya
(2014)Utilisation of E-Marketing tools has been challenging for fashion enterprises because both scientific research and experiences indicate that there is limited knowledge in this industry. There is also paucity of data on how ... -
Adoption of the Kenya National Dress as a Basis for Developing a Decision-Making Model for the Local Industry: A Case of Nairobi, Kenya
(2014-02-22)Endurance of many national dresses for centuries may be attributed to the high value traditionally attached to them and that they can be used either as daily or ceremonial wear. In an effort to brand the Kenyan identity, ... -
Assesment on the Usage of ‘Real’ Fabric Draping for Design in Public Institutions of Higher Learning and by Fashion Designers in Nairobi County, Kenya
(Kenyatta University, 2015-01-21)„Real‟ fabric draping involves use of sample textile, fabric or cloth to make patterns or garments on a model or dress form stands manually. Final material used to produce garments has similar characteristic to one used ... -
Pattern Drafting and Free-Hand Cutting Skills Acquisition by Informal Dressmakers and Tailors and Their Apprentices in Koforidua, Ghana
(Kenyatta University, 2018-11)Apparel can be made using various methods and processes. Among these methods are pattern drafting and free-hand cutting. The method used could determine the appearance, and how well apparel fits on a figure. Clients now ... -
Behavioural Determinants Influencing the Purchase of Imported and Locally Made Apparel among Consumers in Dar Es Salaam, Tanzania
(Kenyatta University, 2022)Behavioural determinants; namely cultural, social, personal, psychological and demographics influence consumers apparel purchase. However, there is scarce information about behavioural determinants and purchase of apparel ...
