Browsing PHD-Department of Fashion, Design & Marketing by Title
Now showing items 7-8 of 8
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Role of product range, network associations and marketing strategies in business performance of textile handicraft traders in Nairobi, Kenya
(2013-07-22)Micro and Small Enterprises (MSEs) are important for poverty reduction, employment creation and economic development of countries. Various government agencies and non government organizations offer training, microfinance ... -
Utilisation of e-marketing tools and influencing forces on the performance of micro and small fashion enterprises in Nairobi County, Kenya
(2014)Utilisation of E-Marketing tools has been challenging for fashion enterprises because both scientific research and experiences indicate that there is limited knowledge in this industry. There is also paucity of data on how ...
