Browsing PHD-Department of Fashion, Design & Marketing by Author "a10e7ab4-88ef-4dea-b88d-0346325f20ad"

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Behavioural Determinants Influencing the Purchase of Imported and Locally Made Apparel among Consumers in Dar Es Salaam, Tanzania

Kereth, Gudila Ancelm (Kenyatta University, 2022)

Behavioural determinants; namely cultural, social, personal, psychological and demographics influence consumers apparel purchase. However, there is scarce information about behavioural determinants and purchase of apparel ...