Destination competitiveness and factors that influence it has attracted interest among researchers recently. Among them is place identity which to date there exists no place brand identity that is universally accepted. The ...

The rapid growth and increase in contract catering services in Universities in Kenya, seeks to lower costs and respond to high level of competition. The main purpose of this study was to examine the influence of management ...

Firm’s strategic orientation enables a firm to develop optimal performance and sustain competitiveness in the market. Publicly owned hotels have however been faced with many challenges which affects their performance. These ...

In the past two decades, tourism has emerged as one of the world's major industries, exceeding many manufacturing industries and other services in terms of sales, employment and foreign earnings. Many hospitality establishments ...

Kenya’s tourism and in particular cultural tourism plays a vital role both in rural areas as well as in urban areas in ensuring sustainability of resources in a number of ways that include socio-cultural, economic as well ...

Research has shown that conventions are a high value-added industry. This can be argued that the outcome of money spent on convention facilities, convention tours, visitor stay and spending and promotion can be quantified ...

Events are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination ...

This study examined the methods used by the Kenya Tourist Board in marketing adventure tourism in the Mount Kenya region. The study used descriptive survey design in which data was collected using both open and close-ended ...

Innovations in internet advances have brought diverse challenges and opportunities for the travel agency sector. This study analyzed the implications of internet advances and the competitive strategies adopted by travel ...