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Value Co-Creation on Guests’ Loyalty in Classified Vacation Hotels in Mombasa County, Kenya
(Kenyatta University, 2020-06)
Value co-creation is a business strategy that can enhance the performance of modern hospitality firms. However, its adoption and applicability in the hotel industry more so in Kenya has not been given much attention. The ...
Customer Retention Strategies and Hotel Performance in Classified Hotels in Mombasa County, Kenya
(Kenyatta University, 2021)
Customer retention has been found to accrue many benefits in the hospitality sector. However, it has become increasingly challenging for hotels to assume there is a constant customer base. Therefore, there was a need for ...