MST-Department of Business Administration
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Recent Submissions
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Marketing Mix Strategy and Business Growth in 5 Star Hotels in Nairobi City County, Kenya. A Case of Hilton Hotel
(Kenyatta University, 2022)Marketing strategy is the fundamental theme of the entire company, be it a small business or a well-known multinational corporation. The task and task of the organization is to formulate, establish and implement a coherent ... -
Change Practices and Organizational Performance of Nairobi Metropolitan Family Bank Branches in Kenya
(Kenyatta University, 2022)The performance of the banking sector in Kenya has come under close scrutiny owing to the mixed fortunes in terms of organizational performance that has been witnessed in the industry lately. The political instability in ... -
Strategic Orientation and Performance of Reinsurance Firms in Kenya
(Kenyatta University, 2022)Companies have long understood that in order to be competitive, they must first design a sound strategy before realigning its structure, systems, leadership style, human resource policies, culture, values, and management ... -
Organizational Agility and Customer Satisfaction among Non- Life Insurance Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The insurance sector contributes significantly to the growth of a country's economy by creating jobs and ensuring financial stability. Although this is the case, it has been reported that non-life insurance companies in ... -
Workplace Conflict Management and Employee Performance in Law Courts in Nakuru County, Kenya
(Kenyatta University, 2022)Kenyan courts devote more than a quarter of their time to conflict resolution. According to the JSC 2019 report, the judiciary system was at odds with other branches of government over complaints about massive cuts to ... -
Total Quality Management Practices and Performance of Level Four Hospitals in Kilifi County, Kenya
(Kenyatta University, 2022)The performance of the public hospitals in Kenya has not been optimal. It is estimated that more than 74,000 children in Kenya die every year before reaching five years due to the poor service quality of the hospitals. In ... -
Antecedents of customer satisfaction and customer retention in outspan hospital in Nyeri County, Kenya
(Kenyatta university, 2022-10)The rate at which private hospitals are failing to satisfy and retain their customers is becoming a concern for hospital managers. The private health sector is important because it contributes to the well-being of people ... -
Competitive Strategies and Performance of Telecommunication Firms in Kenya
(Kenyatta University, 2022)Organizational performance are dependent on firm’s strategic practices. For organizational strategies to have an impact on a business the leadership style should be strategic. Telecommunications industry in Kenya has ... -
Macro-Environmental Factors and Performance of Women-Owned Enterprises in Juba County, South Sudan
(Macro-Environmental Factors and Performance of Women-Owned Enterprises in Juba County, South Sudan, 2022)In entrepreneurship research studies, there is an assertion that the alignment of contextual and other individual and organisational factors will enhance positive entrepreneurial performance-related outcomes. This assertion ... -
Digital Marketing Strategies and Performance of Top 100 Medium Sized Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The value and importance of medium-sized businesses in a knowledge-based economy has long been recognized. Medium-sized businesses, on the other hand, face enormous difficulties and dangers in order to thrive in a ... -
Training and Development and Employee Performance in Kenya Wildlife Service, Nairobi Kenya
(Kenyatta University, 2022)Kenya Wildlife Service is the only state corporation mandated by the government to conserve wildlife and its habitat. However, in the recent past, there has been an upsurge in the poaching of wild animals with the most ... -
Stakeholder Participation and Performance of Ngara Park Road Housing Project in Nairobi City County, Kenya
(Kenyatta University, 2022)The Ngara Park Road housing project is experiencing both a delayed completion date and cost overruns. Just 228 affordable housing units have been built by the government thus far, which raises questions about the lofty ... -
Organizational Change and Performance of Ncba Bank in Mombasa County, Kenya
(Kenyatta University, 2022)Kenya’s banking sector has contributed significantly to the growth and development of the economy. However, there has been a steady decline in banks' financial results as reflected in their profit margins. As a result, the ... -
Organizationalaspects and Implementation of Community-Based Projects in Kwale County, Kenya
(Kenyatta University, 2022)Thirty-threeper cent of the Community-Based Projects in Kwale County in the year 2016 had delayed their completion due to controversies occasioned byfailure to adhere to clients’ requirements. Fifty percent of the projects ... -
Change Management Strategies and Service Delivery in the Judiciary: A Case of Milimani High Court in Nairobi County, Kenya
(2022)The Judiciary of Kenya is one of the institutions where complaints about its service delivery have been on the rise despite the various reforms that have been instituted in it. The most prevalent complaints included slow ...
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Marketing Mix Strategy and Business Growth in 5 Star Hotels in Nairobi City County, Kenya. A Case of Hilton Hotel
(Kenyatta University, 2022)Marketing strategy is the fundamental theme of the entire company, be it a small business or a well-known multinational corporation. The task and task of the organization is to formulate, establish and implement a coherent ... -
Strategic Orientation and Performance of Reinsurance Firms in Kenya
(Kenyatta University, 2022)Companies have long understood that in order to be competitive, they must first design a sound strategy before realigning its structure, systems, leadership style, human resource policies, culture, values, and management ... -
Organizational Agility and Customer Satisfaction among Non- Life Insurance Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The insurance sector contributes significantly to the growth of a country's economy by creating jobs and ensuring financial stability. Although this is the case, it has been reported that non-life insurance companies in ... -
Workplace Conflict Management and Employee Performance in Law Courts in Nakuru County, Kenya
(Kenyatta University, 2022)Kenyan courts devote more than a quarter of their time to conflict resolution. According to the JSC 2019 report, the judiciary system was at odds with other branches of government over complaints about massive cuts to ... -
Change Practices and Organizational Performance of Nairobi Metropolitan Family Bank Branches in Kenya
(Kenyatta University, 2022)The performance of the banking sector in Kenya has come under close scrutiny owing to the mixed fortunes in terms of organizational performance that has been witnessed in the industry lately. The political instability in ... -
Total Quality Management Practices and Performance of Level Four Hospitals in Kilifi County, Kenya
(Kenyatta University, 2022)The performance of the public hospitals in Kenya has not been optimal. It is estimated that more than 74,000 children in Kenya die every year before reaching five years due to the poor service quality of the hospitals. In ... -
Antecedents of customer satisfaction and customer retention in outspan hospital in Nyeri County, Kenya
(Kenyatta university, 2022-10)The rate at which private hospitals are failing to satisfy and retain their customers is becoming a concern for hospital managers. The private health sector is important because it contributes to the well-being of people ... -
Competitive Strategies and Performance of Telecommunication Firms in Kenya
(Kenyatta University, 2022)Organizational performance are dependent on firm’s strategic practices. For organizational strategies to have an impact on a business the leadership style should be strategic. Telecommunications industry in Kenya has ... -
Macro-Environmental Factors and Performance of Women-Owned Enterprises in Juba County, South Sudan
(Macro-Environmental Factors and Performance of Women-Owned Enterprises in Juba County, South Sudan, 2022)In entrepreneurship research studies, there is an assertion that the alignment of contextual and other individual and organisational factors will enhance positive entrepreneurial performance-related outcomes. This assertion ... -
Digital Marketing Strategies and Performance of Top 100 Medium Sized Companies in Nairobi City County, Kenya
(Kenyatta University, 2022)The value and importance of medium-sized businesses in a knowledge-based economy has long been recognized. Medium-sized businesses, on the other hand, face enormous difficulties and dangers in order to thrive in a ... -
Stakeholder Participation and Performance of Ngara Park Road Housing Project in Nairobi City County, Kenya
(Kenyatta University, 2022)The Ngara Park Road housing project is experiencing both a delayed completion date and cost overruns. Just 228 affordable housing units have been built by the government thus far, which raises questions about the lofty ... -
Organizational Change and Performance of Ncba Bank in Mombasa County, Kenya
(Kenyatta University, 2022)Kenya’s banking sector has contributed significantly to the growth and development of the economy. However, there has been a steady decline in banks' financial results as reflected in their profit margins. As a result, the ... -
Training and Development and Employee Performance in Kenya Wildlife Service, Nairobi Kenya
(Kenyatta University, 2022)Kenya Wildlife Service is the only state corporation mandated by the government to conserve wildlife and its habitat. However, in the recent past, there has been an upsurge in the poaching of wild animals with the most ... -
Organizationalaspects and Implementation of Community-Based Projects in Kwale County, Kenya
(Kenyatta University, 2022)Thirty-threeper cent of the Community-Based Projects in Kwale County in the year 2016 had delayed their completion due to controversies occasioned byfailure to adhere to clients’ requirements. Fifty percent of the projects ... -
Change Management Strategies and Service Delivery in the Judiciary: A Case of Milimani High Court in Nairobi County, Kenya
(2022)The Judiciary of Kenya is one of the institutions where complaints about its service delivery have been on the rise despite the various reforms that have been instituted in it. The most prevalent complaints included slow ... -
Digitization Strategies on Performance of Commercial Banks in Kenya
(2022)The study's overarching goal looked at the impact of Kenyan commercial banks' digitization policies on their performance. The financial industry has been undergoing technological advancements which effectively hinders their ... -
Benchmarking Practices and Service Delivery in the National Police Service in Mombasa County, Kenya
(2022)Nowadays organizations are operating in a very competitive and rapidly changing environment which has forced organizations to consider adopting and implementing various innovative management programs and techniques. ... -
Employee Engagement and Teachers’ Performance in Public Secondary Schools in Nyeri County, Kenya
(2022)Nyeri County general data on the teachers competence and professionalism between the year 2015 and 2019 has been on the decline. Nyeri County is therefore representative enough of many other similar Counties in Kenya which ... -
Differentiation Strategies and Service Delivery of Mobile Service Providers in Kenya
(2022)The telecommunication industry in Kenya is full of competition the mobile service providers present include Safaricom Plc, Airtel Kenya and Telkom Kenya. These mobile service providers touch on the social- economic life ... -
Outsourcing Human Resource Practices on Performance of Total Oil Company in Kenya
(2022)The emergence of globalization has made outsourcing to become one of the widely embraced organizational practices for delivering outstanding services to customers in both corporate and private entities. However, in spite ...
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