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Now showing items 11-18 of 18
Competitions as a consumer sales promotion technique: an analysis of their impact on the performance of companies in the Kenyan oil industry
(2012-02-21)
With liberalization of the Kenyan oil industry, multinational oil companies like Caltex Oil Kenya, Mobil Oil Kenya, Total Kenya, Shell and BP Kenya and Agip Kenya have faced stiff competition from upcoming independent or ...
Factors that affect production and marketing of mangoes in Kenya: a case of Maragua ridge location in district of central province
(2012-03-29)
The horticultural industry is the fastest growing industry in Kenya. This growth has been supported by agriculture research both from the local and from abroad. Small-scale growers in Kenya have benefited from public ...
Analysis of retailing of wines and spirits: a case of retail outlets in Nairobi: Eastlands
(2012-02-21)
The main purpose of this study was to investigate the status of wines and spirits business in retail outlets in Nairobi Eastlands. Retailers are expected to offer these products in small enough quantities for individual ...
Analysing the training needs of personnel working in the media and how they can be met: a case study of Kenya Institute of Mass Communication {K.I.M.C.}
(2012-04-05)
Training is a process characterized by the acquisition of specific skills or knowledge in order to perform specific tasks. The objective of training is improved overall organisational performance.
The purpose of ...
Factors influencing customer demand for automated teller machine services in Nairobi: the case of Standard Chatered and Barclays Banks of Kenya
(2012-04-17)
This study aimed at establishing the factors influencing individual customer demand for ATM services in Standard and Barclays banks in Nairobi.
The driving force for this study was that since the introduction of the ...
"Exhibition" a new kind of retailing: an investigation of factors influencing its spread in Kenya: a case study of freemark Kenya limited
(2012-02-21)
The small-scale enterprises contribution to the growth of the national economy continues to assume increasing importance especially in job-creation.
One such enterprise is the area of ''exhibitions''. These ...
Financial Risk Management and Profitability of Local Private Commercial Banks in Kenya
(Kenyatta University, 2022)
Commercial banks are responsible for providing financial services thus form part of the backbone of an economy. While providing the financial service, they are exposed to various financial risks. Risks have adverse cost ...