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Corporate Branding Strategies and Performance of Commercial Banks in Kenya
(Corporate Branding Strategies and Performance of Commercial Banks in Kenya, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
Change Management Practices and Performance of Commercial Banks in Nyeri County, Kenya.
(Kenyatta University, 2020-03)
Over the past half-decade, a lot of changes have been experienced in the banking sector. This ranges from regulatory reforms, technological shifts especially on mobile and internet banking, intensified financial innovations, ...
Total Quality Management Practices and Performance of Commercial Banks in Kilifi Town, Kenya
(Kenyatta University, 2020-05)
Commercial banks in Kenya are working on achieving maximum quality possible both on the services and products offered. As a result all the banks have opted for the adoption of total quality management. Despite the widespread ...