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A survey of personal banking customers' satisfaction and perception towards the repositioning strategy adopted by KCB Limited in Nairobi County
Most organizations have undertaken various repositioning strategies in response to the threats posed by globalization and liberalization of the world economies. Repositioning is a strategy raised by companies to react to ...
An analysis of the factors affecting customer satisfaction at National Hospital Insurance Fund, Kenya
Customer satisfaction is becoming a widely embraced measure of how well the enterprise is doing. Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation, ...