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Determinants Affecting Implementation of Blue Ocean Strategy in Liaison Group Insurance Brokers and Its Effects on Organization Performance.
(2014-06-24)
In Kenya, 0ver 75% of insurance companies employ red ocean strategies to outperform competitors and acquire many customers in the existing insurance market. Only less than 10% of insurance companies have attempted to ...
The effects of blue ocean strategy on organization performance: a case of liaison group insurance brokers
(2014-06-26)
In Kenya, over 75% of insurance companies employ red ocean strategies to outperform competitors and acquire many customers in the existing insurance market. Only less than 10% of insurance companies have attempted to ...