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Corporate Branding Strategies and Performance of Commercial Banks in Kenya 

Kuria, Judith Nyambura (Corporate Branding Strategies and Performance of Commercial Banks in Kenya, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
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Corporate Branding Strategies and Performance of Commercial Banks in Kenya 

Kuria, Judith Nyambura (Kenyatta University, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
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Competitive Strategies and Performance of Oil Marketing Companies in Nairobi County, Kenya 

Kagwima, Justus William (Kenyatta University, 2020-02)
Competitive strategies involve a unique way of competing in a particular market. This can be achieved by a company learning a distinctive way of competing in different sets of markets. In an attempt to compete differently ...
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Market Expansion Strategies and Performance of Telkom Kenya Limited in Nairobi City County, Kenya 

Luvusi, Jackson (Kenyatta University, 2020-01)
The environmental conditions of many companies have changed rapidly. This resulted to serious competition among telecommunication companies in Kenya, which caused Telkom Kenya Limited to seek for effective marketing expansion ...
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Competitive Strategies and Performance of Insurance Companies in Kenya 

Odhiambo, Austine Otieno (Kenyatta University, 2020-02)
Due to globalization and technological developments, global insurance industry is in upward trend. However, insurance penetration is still low in Kenya. Limited studies have been conducted on significant influence of ...
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Innovative Strategies and the Performance of Savings and Credit Cooperatives in Nyeri County, Kenya 

Mung’ora, Muriuki Nahashon (Kenyatta University, 2020-08)
Reforms in banking industry have brought about many structural changes in the sector and encouraged competition. As a result, financial institutions like SACCOs have adopted competitive strategies including innovation ...
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Organizational Resources and Performance of Kwale County Government, Kenya 

Mwambuo, Kiroro (Kenyatta University, 2020-12)
Kwale County government is among the counties that have experienced several performance challenges. The County’s Fiscal Strategy Paper notes that even though the county had bright growth prospects, this was constrained by ...
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Change Management Practices and Performance of Commercial Banks in Nyeri County, Kenya. 

Kahunyo, Margaret Nyakio (Kenyatta University, 2020-03)
Over the past half-decade, a lot of changes have been experienced in the banking sector. This ranges from regulatory reforms, technological shifts especially on mobile and internet banking, intensified financial innovations, ...
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Supply Chain Management Practices and Performance of Flour Milling Companies in Nairobi County, Kenya 

Mutua, Ken (Kenyatta University, 2020-07)
Businesses are experiencing pressures to improve the efficiency and effectiveness of the supply chain, seeking to deliver the best value to the ultimate consumer whilst remaining competitive. The performance of the Flour ...
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Total Quality Management Practices and Performance of Commercial Banks in Kilifi Town, Kenya 

Waduu, Dorotia Wandoe (Kenyatta University, 2020-05)
Commercial banks in Kenya are working on achieving maximum quality possible both on the services and products offered. As a result all the banks have opted for the adoption of total quality management. Despite the widespread ...
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AuthorKegeni, Gladys Mokeira (2)Kuria, Judith Nyambura (2)Abdi, Faiza (1)Ali, Abdi Shalla (1)Ali, Zamzam Mohamed (1)Anamanjia, Seraphine (1)Baraka, Ng’ang’a Victor (1)Bett, Winrose C. (1)Bussein, Samiya Said (1)Chavuya, Kipchoge Janet (1)... View MoreSubject
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Kenya (98)Nairobi City County (32)Commercial Banks (11)Nairobi County (8)Nyeri County (8)Employees (6)Practices (5)Kiambu County (4)Organizations (4)... View MoreDate Issued2020 - 2022 (113)2010 - 2019 (4)2007 - 2009 (1)

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