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dc.contributor.advisorStephen Muathe Makauen_US
dc.contributor.authorKapukha, Jackline Nekesa
dc.date.accessioned2024-02-01T09:47:43Z
dc.date.available2024-02-01T09:47:43Z
dc.date.issued2023-11
dc.identifier.urihttps://ir-library.ku.ac.ke/handle/123456789/27383
dc.descriptionA Research Project Submitted to The School of Business, Economics and Tourism in Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration (Strategic Management) of Kenyatta University, November 2023.en_US
dc.description.abstractMicrofinance organizations operating within Nairobi City County, Kenya, are primarily dedicated to supporting small businesses by providing modest loans without stringent collateral requirements. The performance of the microfinance institutions depends on their strategic planning and overall execution of the plans to attain market advantage and compete in the market. Despite ability of these organizations to grant improved access to loans, savings, and insurance, studies carried out on this area suggest that the problem of often overlooking the broader organizational perspectives has been persistent. Further review of recent studies has established that the performance of microfinance institutions in Kenya has been declining. However, there was scarce information on the effect of strategic positioning on the performance of microfinance institutions in Nairobi City County. As such, the present study sought to investigate the significance of strategic positioning in shaping the success of microfinance organizations in Kenya.The study sought to examine the effect of strategic leadership, resource allocation, information technology, customer focus, and differentiation on the performance of microfinance institutions in Nairobi City County. The study was mainly anchored on resource-based view and supported by dynamic capability and life-cycle theories. A target population of 300 employees was targeted from which a sample of 172 research participants was recruited. The sample was chosen using a combination of sampling and stratified sampling procedures. Surveys served as the major data collection method. A pilot study was carried out to enhance the validity and reliability of data collection instruments. Prior examination of the data collection instrument by experts and collection enhance the reliability of data collection instruments. Analysis used both descriptive and multiple regression analyses.The findings of the study indicated the urgency for microfinance organizations to adopt growth strategies that encompass innovative digital advancements, the introduction of novel products, innovation-focused strategies, and the digitization of services. The findings further highlighted the pivotal roles played by strategic positioning, strategic leadership, information technology integration, and differentiation in significantly shaping microfinance institutions’ performance.The findings also indicated that a unit enhancement of strategic positioning indicator had a significant enhancement on their individual performance but also in the competitive positioning of firms operating within the same industry However, the impact of customer focus and resource allocation did not exhibit the same level of significance. In light of the findings, the study recommended the reinforcement of strategic positioning, optimized resource allocation, embracing technological integration, and an unwavering focus on customer needs. These recommendations are poised to amplify the success of microfinance institutions operating within the competitive landscape of the Kenyan banking industry. The study extends future research avenues, suggesting the exploration of diverse leadership styles, resource allocation strategies, and the undertaking of comparative analyses to glean more profound insights into the enduring impacts of these factors on microfinance institutions.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectStrategic Positioningen_US
dc.subjectPerformance of Microfinanceen_US
dc.subjectInstitutionsen_US
dc.subjectNairobi City Countyen_US
dc.subjectKenyaen_US
dc.titleStrategic Positioning and Performance of Microfinance Institutions in Nairobi City County, Kenyaen_US
dc.typeThesisen_US


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