• English
    • français
  • English 
    • English
    • français
  • Login
View Item 
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Humanities & Social Sciences
  • RP-Department of Literature
  • View Item
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Humanities & Social Sciences
  • RP-Department of Literature
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

The Poetics of Dating in Whatsapp Memes: Imagery of the Market

Thumbnail
View/Open
Full text Article (267.4Kb)
Date
2022-08
Author
Kiplimo, Cheruiyot Evans
Metadata
Show full item record
Abstract
Dating involves feelings and words relating to sex which is considered a subject of social condemnation (taboo). Despite the shame associated with such a subject, human beings still devise ways to refer to them in a manner that is socially and ethically acceptable. Creativity is an essential aspect of language that has enabled human beings to use language in novelty. This paper analyses memes to determine how the market imagery has been used to demarcate dating, highlight the properties of the language in use, and portray markers of gender. This research was guided by the theory of meaning in use propounded by Ludwig Wittgenstein (1953). This paper showed that the market imagery had been used symbolically, enabling WhatsApp users to use indirect expressions to talk about dating and other obscene things. WhatsApp users have resorted to humour to release the tension associated with dating frustrations. Lastly, the names of foods, chauvinistic verbs and basic terms have been used as markers of gender. The data that has been utilised in this research has been collected from WhatsApp statuses. This paper has shown how memes manipulate language to reflect social-cultural realities in the 21st century, specifically in the context of dating in Kenya.
URI
http://ir-library.ku.ac.ke/handle/123456789/24930
Collections
  • RP-Department of Literature [57]

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback

 

 

Browse

All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback