Strategic Capabilities and Performance of Kenya Revenue Authority
Gatama, Nelius Njoki
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Resources endowment in an organization provides platform for competitive advantage. Thus, there is need for all corporations to evaluate their assets and skills and align them with sole purpose of transforming and achievement of organization goals and objectives. The government budget deficit or surplus magnitude has been the most likely single most important indicator used to assess the influence of government fiscal policy on an economy. This has been partly attributed to the various governments desire in positively responding to the ever- going up populace demands and at the same time enhancing accelerated economic development and economic. Hence, this study sought to examine the effect of firm performance; a case of Kenya Revenue Authority. The study specifically focused on how marketing capabilities, market sensing capabilities, information technology capabilities and management capabilities influenced performance. The study was based on resources-based view and information technology diffusion theory. A design in descriptive research was used. Target population comprised of 842 tax compliance officers. Stratified sampling was used to select 123 respondents from Nairobi region. Pilot testing was carried out in Thika sub County KRA offices among 12 compliance officers. Primary data was collected through issue of questionnaires among compliance officers. Reliability will be tested through use of Cronbach Alpha coefficient. Descriptive statistics that include mean, frequency, percentage and inferential statistics and standard deviation including regression and correlation analysis analyzed the data. The study discovered a positive and significant influence of marketing capabilities, market sense capabilities, information technology capabilities and management capabilities on performance. The study concluded that the organization with a strong marketing capability will enable the firm to achieve better targeting and positioning its brands relative to competing brands. According to the findings, the study concluded that the capacity to market sense has a favorable and significant impact on the quality of market entry, having information communication capabilities allows a company to acquire unique access to client information and preferences while also lowering future business search costs, management capacity is critical in inspiring employees to work harder, developing channels for bilateral communication, and allowing for employee engagement, recommendations, and criticism. The study recommended that the company should improve its marketing capabilities in key functional areas. The businesses improve their market sensing abilities by first comprehending each phase of their process, then critically reviewing their market learning capability, and then rectifying any learning deficiencies. The company's business performance can be improved by exploiting its IT capabilities to generate revenues, lower expenses, or do both. Managers must ensure that employees are aware of the forces driving change, that they are included in the planning process, and that they are aware of how to work together to overcome opposition to change.